Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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Most business owners, when faced with a tough selling situation, tend to think about lower their price to get the order. Nothing
Optimizing your web pages so that search engines will index them and send visitors to them is a given marketing strategy. If
Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone
One of the most productive marketing activities you can engage in is routine contact with your referral network. You should have a
Accountability is what we most need. Small business owners crave it and when it comes to marketing they lack it completely. What’s
Fred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their
When I read most of what people put out there as marketing it copy I have my we we radar up. See
When you sell a high priced product or service the job of gaining your prospect’s trust gets tougher. White papers, reports, and
When it comes to your gravy, lumps are bad. But when it comes to direct mail lumps may just be the answer.
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