Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Weekend Favs February 22
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Storytelling Around Disruption and Innovation
Marketing Podcast with Michael Margolis Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relates to disruption and innovation. […]
Podcast
Developing Important Entrepreneurial and Leadership Qualities
Marketing Podcast with Jack McGuinness Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Jack McGuinness. McGuinness is the co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. After finishing his business degree, McGuinness landed the COO role at a new management consulting […]

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The Role of Sales Materials in a Digital World
The digital world has complicated the customer journey. Where customers used to have to reach out to salespeople if they wanted to learn more about a business, they can now do the bulk of their research into a company online. They can pour through the pages of your website, read reviews from existing customers to […]
Podcast
Creating a Podcast as Part of Your Prospecting Process
Marketing Podcast with Steve Gordon Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Steve Gordon. He’s the founder of The Unstoppable CEO, where he helps agencies and consultants to build relationships with prospects and close deals without having to sell. One of his favorite secret weapons in the prospecting process is […]

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Weekend Favs February 15
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]
Podcast
Spotting Inflection Points in Your Industry
Marketing Podcast with Rita McGrath Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with globally-recognized expert on strategy, innovation and growth Rita McGrath. McGrath is a professor at Columbia Business School and directs the popular Leading Strategic Growth and Change program. Additionally, she works with leadership at global brands, helping them […]
Podcast
Finding Happiness at Work
Marketing Podcast with Bruce Daisley Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is author and podcaster Bruce Daisley. After a career as a senior executive at Twitter and Google, Daisley changed his trajectory. He left the corporate world to begin a podcast called Eat Sleep Work Repeat. Daisley managed teams in his […]
Podcast
Navigating Small Business Legal Issues in the Digital World
Marketing Podcast with Jamie Lieberman Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Jamie Lieberman, Esq, founder of Hashtag Legal. Lieberman started her legal career more than 15 years ago in New York City, where she worked as a commercial litigator for a major global firm and for a Federal District Judge […]

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