Social Media Archives - Duct Tape Marketing

Category Archives for "Social Media"

Social Media

Most Recent

Is Facebook Still a Useful Play for Small Businesses
You may very well be asking the question posed in the title of this post because you’ve been following the recent damning Facebook whistleblower testimony, or maybe you’ve just had this sinking feeling for several years. While I don’t think being on Facebook is at this point detrimental to a small business brand the way […]
How to Use Social Media Strategically in 2021
This blog post is brought to you by  Workpuls.  With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online.  Social media hasn’t gone away, it hasn’t died out, it has a place, and it’s […]
6 Easy Ways to Optimize Your Facebook Business Page in 2021
With over 2 billion users on Facebook (and still climbing), Facebook should continue to be part of your overall marketing strategy to engage with current customers and reach new audiences. It seems as if there’s always some new feature on Facebook to conquer. So whether you have a well-established Page or you’re just starting, follow […]
5 Free Social Media Management Tools to Make Your Life Easier
This post was brought to you by NapoleonCat, one of the leading social media management tools available on the market. Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness. Taking care of your social media presence is just as crucial as creating brilliant content for […]
Content to Fill Your Social Media Calendar
It’s an age-old question: what should I post on social media for my business? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need […]
A Small Business Guide to Instagram Stories
Instagram has quickly become one of the most important social media platforms for small business owners. With more than 1 billion active users each month, Instagram provides a tremendous opportunity for businesses looking to reach a new, relevant audience. While you do have the option to create static posts on Instagram, one of the fun […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How to Use LinkedIn to Grow Your Network
LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S. alone. Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C businesses can thrive on LinkedIn as well. […]
Where Does Social Media Fit Into the Customer Journey?
Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey? The fact of the matter is that all of […]
5 Rarely Discussed Benefits of Using a Social CRM System
One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. When you’re juggling customer information […]
How to Thoroughly Spy On Your Competition
Okay, maybe spy is a little strong but experience tells me that most small businesses don’t know much at all about what their greatest competitors are up to when it comes to marketing. I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor […]