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Category Archives for "Social Media"

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A Small Business Guide to Instagram Stories
Instagram has quickly become one of the most important social media platforms for small business owners. With more than 1 billion active users each month, Instagram provides a tremendous opportunity for businesses looking to reach a new, relevant audience. While you do have the option to create static posts on Instagram, one of the fun […]
How to Use LinkedIn to Grow Your Network
LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S. alone. Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C businesses can thrive on LinkedIn as well. […]
Where Does Social Media Fit Into the Customer Journey?
Your social media marketing can sometimes feel separate from your other marketing efforts. After all, social media is about engaging with fans and having a little bit of fun with your brand, is it really a place where you should be thinking about the customer journey? The fact of the matter is that all of […]
5 Rarely Discussed Benefits of Using a Social CRM System
One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. When you’re juggling customer information […]
7 Common Mistakes Businesses Make With Facebook Advertising
Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. However, there are a lot of moving parts that go into creating […]
Is Organic Social Media Marketing a Thing of the Past?
The world of social media is constantly changing and evolving. What was an effective marketing strategy two years ago would not garner nearly the same level of success today, and in the past year we’ve seen marketers make a major push towards paid social media. According to a survey from Social Media Today, 68 percent […]

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5 Unique Ways to Engage With Your Fans on Social Media
Social media provides you with a unique opportunity to engage with your fans and followers. For most businesses, the amount of face-to-face time you get with your customers in limited, and for some companies that operate entirely online, they never meet their customers in real life. Engaging with prospects and customers online is a way […]
How to Bring Your Social Media Engagement Back From The Dead
A social media page that lacks content and lies dormant might as well not exist at all. But if you’ve let your social pages lapse into a state of disrepair, it’s not too late for them! It is totally possible to revitalize and refresh your social media presence and bring your engagement back from the […]
How to Use LinkedIn to Generate Sales Conversations
  The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Everyone seems to be on it, but no one […]
How LinkedIn Can Help with Your Online Branding
  Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Facebook, Twitter, Instagram, Google+, and LinkedIn […]