Category Archives for "Strategy"

Strategy

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The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager

When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company: Accounting, check. Sales outreach, add it to your to-do list. Administrative work, it’s not going to do itself. And let’s not forget, you’re the full-time Marketing director, too. Your list of roles and responsibilities goes on. And these […]

7 Small Business Trends that Arrived Just in Time for 2021

This blog post is brought to you by GoDaddy Pro. Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year. I’m usually spot on too. But that’s really more of a testament to the fact that trends tend to creep up on us […]

Build a Game Changing Marketing Action Plan in Just 9 Steps

In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. The saying ”failing to plan is planning to fail” couldn’t be more true. If you want your business to be successful, you have to have a game plan. But where do you start? And how […]

5 Critical On-Page SEO Factors That Impact Your Ranking

Having high visibility in a search engine’s organic results is critical to your business’ online success. People use search engines to find solutions to their problems. And if your product or service isn’t visibly ranking in search as a solution to their problem, that’s a massive missed opportunity for your business. So what can you […]

Why small business owners need to own marketing instead of renting it

Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with […]

Why reviews are so much more than social proof

Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises. But often overlooked in the obsession for 5-star reviews is the actual words used by the reviewers. A 5-star review often implies that this is an ideal customer. […]

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Creating a customer success journey

Back in the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.” (First off, if you’re too young to remember this fad, you can […]

Becoming Your Best Virtual You

Marketing Podcast with John Jantsch on Becoming Your Best Virtual You Virtual and work from home is getting a lot of hype right now, for obvious reasons. I’ve been a big fan of virtual work for many years, and there are some tools I’ve come to love and rely on over the years. I’m going […]

How to Create Your Core Story and Message

When it comes to marketing your business, it pays to have a good story. Storytelling has been around since the dawn of time, and a compelling story has the power to inspire readers, make them think, and motivate them to take action. Creating a core story—one that speaks to the heart of what you do, […]

Building a Marketing System in 7 Steps

The Duct Tape Marketing philosophy is that marketing is a system. It’s not a series of tactics you approach willy-nilly. It’s not a blog post here, a podcast episode there, a social media ad once in a while. The kind of marketing that gets real results is driven by strategy and is constantly refined. Today, […]

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