Strategy - Duct Tape Marketing

Category Archives for "Strategy"

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 Finding Your Brand’s Purpose
Marketing Podcast with Jeff Fromm Podcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business. Through his work at FutureCast, Fromm studies consumer trends and […]
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How to Build a Brand that Drives Growth
Marketing Podcast with Lindsay Pedersen Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, my guest is Lindsay Pedersen. She is a brand strategist and owner of Ironclad Brand Strategy. She has advised numerous companies, from startups to corporations such as Starbucks, T-Mobile, and IMDb. Prior to starting Ironclad, she served as a […]
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How to Discover and Embrace Your Creative Side
Marketing Podcast with Tania Katan Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same. Her speaking, training, and workshops are designed to help and inspire […]
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Why You Need a Virtual Assistant (And How to Find One)
Marketing Podcast with Melissa Smith Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I visit with Melissa Smith. She is the founder and CEO of the Association of Virtual Assistants, an organization dedicated to setting industry standards and providing training, support, and resources for VAs. Additionally, Smith is a VA matchmaker, helping […]
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Putting Social Media Myths to the Test
Marketing Podcast with Scott Ayres Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab. Ayres and the team at the lab are testing every question a marketer has ever had about social media. Things like, “Should Instagram hashtags go in the caption on the […]
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Why Customer Service Must Come from the Heart
Marketing Podcast with Jeanne Bliss Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss, founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association. Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at several organizations, including Lands’ End, […]
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How Ultralearning Helps You Master New Skills
Marketing Podcast with Scott Young Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Scott Young. He is an author, programmer, and entrepreneur who stopped by to discuss his most recent book Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career. Young became fascinated by stories of people who mastered […]
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5 Ways to Get More SEO Bang for Your Buck
Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just show up […]
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Overcoming Objections in Sales
Marketing Podcast with Jeb Blount Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast is Jeb Blount, author of 10 books on sales, leadership, and customer experience. He is also a sought-after speaker, who delivers hundreds of keynote speeches, trainings, and workshops each year around the globe. Blount also advises leaders through his […]
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Why Reviews Matter to Your Business
Marketing Podcast with Aaron Weiche Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Aaron Weiche, CEO of GatherUp. GatherUp is a platform that helps businesses capture customer feedback, testimonials and reviews. Prior to joining GatherUp, Weiche worked for 20 years in digital marketing, most recently as COO of Spyder […]
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