Strategy - Duct Tape Marketing

Category Archives for "Strategy"

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 How Mobile Has Impacted the Customer Journey
The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through […]
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Small Business Marketing Insights for 2020
Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020. While there have been some big trends in the world of marketing—things like AI—getting a lot of buzz, I’m […]
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How Did the Customer Journey Evolve in 2019?
The customer journey is at the heart of all marketing efforts. I wrote last week about how the marketing hourglass and the marketing maturity model are the two frameworks to guide you through the creation of your entire marketing system. While the marketing maturity model helps you to establish and grow your own marketing assets, […]
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The Relationship Between the Marketing Hourglass and Maturity Model
The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds. Over the years, I’ve developed two systems that inform all of the […]
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How to Create a YouTube Channel and Rank Your Videos
Video is an increasingly important marketing tactic. Consumers today have shorter attention spans and are often consuming content on the go. They don’t always have the time to sit and read through a thousand word blog post; they’d much rather catch a four minute video on the topic while they’re riding the train into work […]
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The Self-Reliant Entrepreneur Reading: September 18
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 18 It’s time for another episode featuring a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. If you’ve been following along, you know that the book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist […]
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The Self-Reliant Entrepreneur Reading: September 11
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 11 Each week this month, I’ll be doing a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how […]
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The Self-Reliant Entrepreneur Reading: September 4
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 4 This is the first podcast in a series of episodes about my new book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on […]
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Content is More Than Blog Posts – It’s the Voice of Strategy
Marketing Podcast with John Jantsch on Content as the Voice of Strategy Content’s been around a long time, we’ve been talking about it for more than a decade. A lot of people still treat it as just another tactic, and think of it as a blog post here or social media update there. In reality, […]
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How to Segment Your Buyer Personas and Create Unique Content for Each
When you run a business, you want to seek out the customers who are the best fit for you. These people are not only the ones most likely to need your goods or services, they’re also the people you would most like to work with. For a lot of businesses, though, they have more than one […]
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