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Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]
One of the ways to create goodwill, positive buzz, and happy customers is to exceed expectations. Responding proactively to problems is, in my opinion, one of the easiest ways to exceed the expectations available. Problems happen, that’s a fact. You can choose to respond to customer challenges, problems, let downs, screw-ups, and mistakes in one […]
When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company: Accounting, check. Sales outreach, add it to your to-do list. Administrative work, it’s not going to do itself. And let’s not forget, you’re the full-time Marketing director, too. Your list of roles and responsibilities goes on. And these […]
This blog post is brought to you by GoDaddy Pro. Every year for the last 20 or so, I’ve wrapped up the year with my predictions for trends in the coming year. I’m usually spot on too. But that’s really more of a testament to the fact that trends tend to creep up on us […]
In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. The saying ”failing to plan is planning to fail” couldn’t be more true. If you want your business to be successful, you have to have a game plan. But where do you start? And how […]
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Having high visibility in a search engine’s organic results is critical to your business’ online success. People use search engines to find solutions to their problems. And if your product or service isn’t visibly ranking in search as a solution to their problem, that’s a massive missed opportunity for your business. So what can you […]
Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with […]
Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises. But often overlooked in the obsession for 5-star reviews is the actual words used by the reviewers. A 5-star review often implies that this is an ideal customer. […]
Back in the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.” (First off, if you’re too young to remember this fad, you can […]