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6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
What is Duct Tape Marketing?
More than anything Duct Tape Marketing is an idea that started with the belief that marketing is a system and in order to operate that system, there must be a very clear point of view about how to build a remarkable business. I started my little marketing adventure over 30 years ago as a traditional […]
No one can tell you how to feel right now.
Well, the last few months have thrown us all for a loop; that’s for sure. And now this, another chapter, one of unrest, undoubtedly related to the fear, hopelessness, and divisiveness brought on by heightened overwhelm of a pandemic. Yes, riots and protests, sparked by another senseless death of a black man at the hands […]
Coach vs. consultant
Are you a coach or a consultant – does your business hire coaches or consultants? The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon the definition one uses of each. To me, a coach is charged with holding a client accountable to stated actions, goals and […]
The Mildly Inauthentic Nature of Social Media
I wrote a bit of an off the cuff post on Facebook yesterday that drew far more interaction and conversation than I expected. I think in part because it came dangerously close to defining an uneasy feeling that many people have about sharing in networks like Facebook. They can’t quite put their finger on it, […]
Do You Ever Feel Stuck In Your Business?
I’ve owned my own business for 28 years now and I can tell you that I’ve never quite figured out the delicate balance between me telling want my business what it wants to be and my business telling me what it wants to be, but I have come to recognize that struggle. Last week I […]

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Introducing Duct Tape Publishing
Over the years I’ve produced a lot of content – maybe you know that. In fact, I’ve written four full-length books and posted over 3,000 blog posts in the last ten years or so. Today I’m entering the content game in a slightly different way – publishing. My plan is to use my platform to […]
7 Activities That Don’t Scale but Will Win You Customers
Starting a business is hard work and early on you will need to hustle to find your first customers. There is no need to stress right away about what marketing channels will scale because you won’t know which options work best. And even when you do find out what will scale, it’s often the activities […]
Turns Out The Future of the Office Isn’t an Office at All
This past week I made a business move that to me embodies a great deal of the change that’s gone on in business over the last few years. I’ve owned my own business for twenty-years now and in some fashion have operated pretty much like most traditional small businesses. Sure I’ve been online longer than […]
5 Online Assets That Are Worth Your Time
You know you need online assets, but which ones are really worth your time? I asked myself this question as I prepared to launch my company, HipHire, which is a new platform that connects companies with quality part-time candidates using a unique matching system. While HipHire’s concept and our platform are new, the way we […]