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Your Customized Roadmap to Marketing Success - Our Strategy First Engagement Process.
Marketing lives and dies by developing "Strategy Before Tactics" - We think this step is so crucial that we start every new client engagement with Strategy First.
Why You Need Strategy Before Tactics!
Do any of these problems exist in your business today?
Once you develop a marketing strategy, you’ll suddenly discover:
The answers to the problems above aren’t found in SEO, Social Media, or Web Content – these are strategy problems, and they can only be addressed with strategy solutions.
Your Marketing should start with Strategy.
Here's how we work.
1
Initial Getting Started Discovery Session
During this call we’ll learn about your current marketing efforts as well as future goals and objectives.
2
Total Online Presence Audit
We will review your current marketing to get a baseline and to identify opportunities.
3
Map of Competitive Landscape
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
4
Core Message and Ideal Client Persona Development
We’ll conduct research or interview 5 ideal clients (depending on your package level) to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for a core marketing message that will allow you to stand out from the competition.
5
Session 2 - Core Message Presentation
Once we complete our initial research, we will schedule a mid-point meeting to share the items listed above and make sure we are on the right track.
6
Customer Journey Map Brainstorm
Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, like, trust, try, buy, repeat and refer.
7
Lead Generating Editorial Plan
Based on our keyword research we’ll build a content strategy using our “hub” pages approach.
8
Priority Growth Recommendations
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.
9
Quarterly Execution Calendar
We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.
10
Session 3 - Presentation of Findings and Plan
Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe is the best strategic approach for you to take with your marketing. From this point, you’ll have several options for how you put our recommendations into action. We can teach you or your staff to do it or we can do it for you.
The entire process takes about 30-45 days and involves three meetings with you and your team.
When you receive our strategy findings, you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy.
Fee $7,500
100% Satisfaction
Guarantee.
If, after we deliver your final presentation and recommendations, you don’t think you can use this information to improve your marketing results dramatically, simply ask for a full refund.
Take the next step and see how we work.
Ready to skyrocket your business growth? Let our Strategy First marketing system propel you to success!
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.
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