John Jantsch is a marketing consultant, speaker and bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine & The Referral Engine.
Duct Tape Marketing: The World’s Most Practical Small Business Guide
In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own.
The Referral Engine: Teaching Your Business To Market Itself
Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
SEO For Growth: The Ultimate SEO Guide For Marketers
The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business.
Duct Tape Selling: Think Like a Marketer Sell Like a Superstar
Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team.
By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise.
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing blog covers everything from earning referrals to managing time and being more productive.