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John Jantsch's books have impacted hundreds of thousands of entrepreneurs and possess marketing innovations adopted by businesses around the globe. John is often referred to as the world's most practical small business expert.
A STEP-BY-STEP SYSTEM FOR CREATING CUSTOMERS AND CLIENTS FOR LIFE. It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.
In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own.
Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business.
The Self-Reliant Entrepreneur is organized as a daily devotional with 366 entries, one for each day of the year, including Leap Year. Each day starts with a reading from a transcendentalist era author, followed by a reflection and application by the author for today’s entrepreneur.
Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team.
By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise.
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