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Scaling Your Business, One Fraction at a Time
Your Part-Time CMO For Full-Time Results
Taking your business to the next level requires strategic thinking and CMO level expertise, but most small businesses don't have the time or the tools to hire a full time Chief Marketing Officer. Duct Tape Marketing offers you CMO thinking and marketing director implementation at a fraction of the cost.
Do any of these problems sound familiar?
I can't seem to get my business to stand out.
I can't close my leads, am I even targeting the right people?
I'm spending so much money on "marketing" and I have no idea if it's working.
I keep having to lower my prices to stay relevant and I can't grow that way!
I'm always overwhelmed and working around the clock. This isn't sustainable.
You need a Fractional CMO in your corner
Just some of the many benefits of a Fractional Chief Marketing Officer for your business.
Fraction of the Cost
Strategic Experts
Proven Growth
Latest Marketing Tactics
Ease & Flexibility
Innovative Ideas
Our Fractional CMO+ services
Our Fractional CMOs and marketing directors will transform your marketing and your business
into the success story you have always dreamed of.
1-on-1 Fractional CMO
+ Ongoing Services
How it works:
Small Group Growth Workshop
Learn to use our Fractional CMO system
How it works:
Why choose a Fractional CMO?
Unlock the Power of Expert Marketing Leadership
Trusted advisor level expertise at a fraction of the cost
Small businesses often operate with limited resources, making top-tier expertise seem out of reach. However, our fractional CMO service bridges this gap, providing accessible C-Suite level insight without breaking the bank.
Consistent audience growth
Having helped shaped your strategy, our fractional CMOs intimately understand your business. Trained in the latest technologies and platforms, they seamlessly pull it all together for efficient growth, driving consistent audience expansion and freeing you to focus on other essential aspects of your business.
Guidance, wisdom, and a sure path forward
Equipped with better tools and methods, Fractional CMOs track and measure marketing performance to ensure you never lose your way. With their expertise, you will always know your marketing ROI, making every effort count and never getting lost.
Professional brand image and positioning
Our fractional CMOs specialize in refining your company's brand image and messaging. By ensuring it resonates with your target audience and sets you apart from competitors, they create a cohesive and distinctive presence that aligns with your business values and appeals to your specific market.
Plug-and-play marketing team at your finger tips
Our Fractional CMO approach is set up to help you build, train, or restructure your marketing team, coaching existing members and helping you hire and place new ones as needed to ensure a high-performing marketing department.
If you want to grow your business big-time, Duct Tape's fractional CMO services are your answer. With the expertise and guidance provided by Duct Tape Marketing fractional CMOs, we've been able to leverage the latest marketing strategies tailored to our needs and grow our business in a big way.
Jake Schloegel
President & CEO Schloegel Design Remodel
The success stories speak for themselves.
Discover how our Fractional CMOs have helped transform the lives and businesses of our clients.
“Working with...the Duct Tape Marketing team has been beyond what I could have hoped for! As a doctor who is very busy dealing with patients and trying to run a business, I can't say how much I appreciate how organized, efficient, and goal-specific they are. I truly had NO idea what went into building a brand, a website, and marketing a business.”
Dr. Elizabeth Turner
Fox Point Dental
“The confidence we have in our marketing has improved significantly since we engaged Duct Tape Marketing.... Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”
Cory and Janette Eckert
Alpine Ductless
“Working with Duct Tape Marketing has been a game changer for our business. I would recommend Duct Tape Marketing's expert strategists to others without reservation.””
Brian Witt
Owner of Ironhorse Management, LLC
“Duct Tape Marketing is a big part of my firm's success! First, it was the books, then an assessment, and then a long-term coaching relationship. I would not be where I am today without their insights and focused counsel. Most importantly they are just a pleasure to work with and I wouldn't hesitate to engage them.”
Jack McGuiness
Relationship Impact
“Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. We now have a clear picture and roadmap for the future and our business is booming. If you want to grow your business big-time, Duct Tape is your answer.”
Jake Schloegel
Schloegel Design Remodel
“I've tried so many different advertising marketing companies…. Duct Tape Marketing has really integrated everything very smoothly. I'm not going anywhere. The strategists at Duct Tape Marketing have been super awesome. I look forward to what’s going to happen and not getting anxiety attacks thinking, Are they going to hit the point? Is it going to work? Is it going to lay out the way I was thinking? Honestly, you guys hit it 100%”
Mike Hyon
Precision Contracting
Some of the true small businesses we've served
Ready to skyrocket your business growth?
Take the next step and see how we work. Schedule a free, no-pressure consultation call to see if our Fractional CMOs services are a fit for your business.
Frequently Asked Questions
Fractional CMO services involve providing Chief Marketing Officer expertise to businesses on a part-time or contract basis. It's an ideal solution for companies looking to leverage high-level marketing expertise without the full-time commitment. Our agency specializes in these services, tailoring solutions to individual business needs.
A fractional CMO can drive your marketing strategy with a seasoned perspective, offering insights and implementing effective tactics to grow your brand. By working with our agency for fractional CMO services, you gain access to expert guidance at a fraction of the cost of a full-time executive.
Our 3-day strategy training workshop is designed to equip your team with essential marketing skills and insights. It covers areas such as digital marketing, brand development, and strategic planning, all aligned with the unique methodologies we apply in our fractional CMO services.
If your company requires strategic marketing leadership but is not ready for a full-time CMO, our fractional CMO services could be the perfect fit. We offer a personalized consultation to assess your needs and tailor a solution that aligns with your business objectives.
A marketing strategy refers to a company's overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Duct Tape Marketing System is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.
You can apply The Duct Tape Marketing System to help grow your business in 3 ways:
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Here are some tips on how to find a marketing consultant for your business:
- Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.
- Research online to see which consulting companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.
- You can also look for marketing consultants who work independently from larger companies and offer their services to businesses for a fraction of the price. Make sure to schedule an introductory meeting to learn more about their background and experience before hiring them.
- When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.
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