Simplify your marketing
with a system and watch your revenue and profits soar.
Without a marketing system, it’s easy to fall prey to
the tactic of the week, constantly spinning your
wheels. Install the Duct Tape Marketing System and
see how easy it is to predictably grow your revenue
Leveraging 30 years of proven results, Duct Tape Marketing is a marketing agency that installs a proven marketing system to drive predictable revenue growth for you and your business.
How to install the Duct Tape Marketing System.
Create a strategic
the plan Ppriorities
Do any of these marketing challenges sound familiar?
Hire our team of experts to design a marketing strategy and implementation plan for your business using the Duct Tape Marketing System
Work with our marketing agency
to build a strategic action plan with you. We'll teach you how to implement it or do it for you.
License the Duct Tape Marketing System for your agency and use our proprietary tools and process to take your agency revenue and profit to new levels.
Attend the 3-day Agency workshop and we will teach you our system and give you the certification to license for your agency.
We have spent the last 30 years developing a strategic approach to marketing that has been installed in 1000s of businesses worldwide.
There is a lot wrong with small business marketing and marketing agencies today. It is our mission to change that.
We stand for good, sustainable marketing with no growth hacking, tactic-chasing, or gimmicks so you always feel clear on your message, in control of your marketing and confident in your growth. Strategy before tactics is the path to clarity, confidence, and control while achieving predictable growth.
At our core, we are a strategic marketing agency made up of small business experts, teachers, and trainers who know that marketing is the most important small business system and want to help you get in right.
John Jantsch founded Duct Tape Marketing and the Duct Tape Marketing System over 30+ years ago. He and the team at Duct Tape Marketing love every day that they get to work with the inspiring small business heroes and agencies owners of today.
If you’re not satisfied with your marketing, it’s time to try a new strategy.
As Seen In...
Let them speak for us!
Comments from our clients and certified agency network.
I got clarity and structure for my agency’s offers and was then able
to increase consulting leads by 30%.
I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, [Duct Tape Marketing] has helped me make a dent in a saturated market.
Fox Point Dental
I was looking for a marketing system template that could be applied to similar types of businesses over and over. Duct Tape Marketing...provided that needed system.
I completed the 3-day Duct Tape Marketing Agency Certification...Each day was filled with specific instructions regarding how to implement the “Strategy First” methodology and how to manage an agency effectively. Included in the portal are all the resources, tools and templates needed to support a successful marketing agency. I highly recommend this workshop. workshop.
One Eighty Legacy Marketing
Duct Tape Marketing...has helped me to grow my business by over 40% in the last 12 months.
Michael Quinn Agency
Without a doubt, it's been the greatest return on investment I've made in my business or personal life.
Systematic Business Marketing
This is probably the best program that you can find out there...
If you're looking for a complete marketing system to serve your clients better and create a sustainable business that will also provide for you and your family, I strongly encourage you to reach out to John or Sara to learn more about how Duct Tape Marketing can help you succeed.
I was able to define my value to the marketplace and shift from project work to monthly retainers. Now I have 20+ clients with a steady flow of new clients each year.
Cole-Dalton Marketing Services
After joining...we've experienced triple-digit growth each year we've been in business.
I would say to anybody that is considering joining...do it... you won't be disappointed.
Linda Phillips Blue
Clarity Web Studio
By joining... we gained systems + tools to support our agency that enabled us to grow.
Outreach Digital Marketing
Duct Tape Marketing is a big part of my firm's success!... I would not be where I am today without their insights and focused counsel.
The more I do that Duct Tape Marketing has told me to do to grow my agency and service clients, the better off I seem to be.
Market Visory Group
Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence. If you want to grow your business big-time, Duct Tape is your answer.
Schloegel Design Remodel
Our web traffic has improved significantly since we started using [Duct Tape Marketing] services.... Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.
Cory and Janette Eckert
Some of the true small businesses and agencies we’ve helped grow.
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Grow your business faster by installing a proven system.
Schedule a free discovery call with a Duct Tape Marketing strategy and growth expert.
Are you having trouble scaling your business or agency? Find out why.
Take The Strategic Growth Quiz : There are 10 key marketing system factors that could be holding your business back. Find out your score and get customized feedback to help you grow and scale.
Frequently Asked Questions
A marketing strategy refers to a company's overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Duct Tape Marketing System is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.
You can apply The Duct Tape Marketing System to help grow your business in 3 ways:
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Here are some tips on how to find a marketing consultant for your business:
1. Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.
2. Research online to see which consulting companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.
3. You can also look for marketing consultants who work independently from larger companies and offer their services to businesses for a fraction of the price. Make sure to schedule an introductory meeting to learn more about their background and experience before hiring them.
4. When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals.
The Duct Tape Marketing System has helped thousands of businesses and agencies grow worldwide for more than 30 years. It is a proven and reputable system, built on a solid foundation that focuses on strategy first and customer-centricity. The system does not offer fly-by-night strategies or tactic-hacking schemes but instead focuses on helping you get better results for your clients because if your clients are growing, you're growing, you're getting referrals and the growth cycle continues. Learn how to license the system for your agency.
The average retainer for agencies who have licensed the Duct Tape Marketing System is about $5,000/month. With that math just 2 clients could generate about $120,000/year and 4 clients could generate $240,000/ year. This is just an estimate, ultimately you have the final say on what you charge for your services.
First, you must attend a 3-day Agency Certification Intensive. During this training you will earn a certification to license the successful Duct Tape Marketing System. We will train you and give you all of the tools you need to scale your agency with ease. Once you receive your certification you will also be invited to join the Duct Tape Marketing Network. The Network provides continued support, training, and consists of over 150 marketing agencies and consultants.