Do less, but do it brilliantly

What if you could grow your  business,  practice, or agency by 30% to 300% annually?

It’s possible, but chasing the next new tactic isn’t the answer. The strategic growth experts at Duct Tape Marketing help consultants and business owners build profitable business designed to scale.

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The Most Popular Small Business Marketing Podcast

Tune in to hear today's most influential marketers and business experts share their stories.

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Weekly Marketing Wisdom

The small business marketing newsletter that shares actionable advice and new ideas.

john jantsch ceo of duct tape marketing
team in a strategy meeting
AT THE CORE

We believe in strategic marketing for long-term growth.

  • Marketing is the most important aspect of any small business.
  • Small business owners are the true heroes of business.

We've made it our mission to build, train, support, and teach small business marketing strategies and tactics to as many of these heroes as possible.

Marketing consultant success stories.

             Experience double-digit growth while feeling more clarity, control, and confidence 

by doing less rather than more.

Michael Quinn Agency Fargo ND
Michael Quinn
Michael Quinn Agency

What first attracted me to the organization was the network of preferred vendors, a library of marketing materials, and the certification process.

headshoot of Jennifer Kelly dtm certified network consultant
Jennifer Kelly
New Initiatives Marketing

Joining this network has improved the services and level of consulting I can provide to my clients. 

Tom Shipley Cole from Dalton marketing Services
Tom Shipley
Cole-Dalton Marketing Services

Duct Tape Marketing Network...has fundamentally changed the trajectory of what I was doing.


Business client success stories.

From explosive growth and brand positioning to website enhancements and referral strategies; 

there is nowhere we won't go for our clients.

Alpine Ductless team
Alpine Ductless

Sales growth of +107% & profits per order increased 30% in less than one year.

fox point dental image
Fox Point Dental

600% client growth in under 6 months after brand strategy and website overhaul.

schogel design remodel
Schloegel Design Remodel

Double-digit growth and the best-rated business on Google.

WHAT WE DO

Teach business owners and consultants
how to gain clarity, control, confidence, and customers.

We help small business owners and marketing consultants develop strategies

that decrease busy work and increase profits through our proven marketing  framework.

Small Business Owners

seven elements of a marketing strategy for small businesses

The digital marketing gurus want you to believe that the answer lies in trying the next tactic and then the next and the next. Chasing tactics isn't the answer for long-term growth. The answer is to do less but do it brilliantly.

Marketing Consultants

You’ve invested so much of yourself into building your business. Failure isn’t simply closing up shop; it’s also in failing to realize what your business could be. You can have double-digit growth while feeling more clarity, more control, more confidence, and, yes, more customers – by doing less rather than more.

WHO WE ARE

Small business experts, teachers, and trainers at heart.

5 Minutes 50 Seconds
Duct Tape Marketing Founder, John Jantsch,
sharing client success on the TEDx stage.

Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system. Like how Duct Tape itself is the most important tool for any do-it-yourselfer.

And we just so happen to believe that small business owners are the true heroes of business, so we've made it our mission to build, train, support, and teach marketing strategies to as many of these heroes as possible.

John Jantsch founded Duct Tape Marketing and the Duct Tape Marketing System over 20+ years ago. He and his team still love every day that they get to work with the inspiring small business heroes of today. 

TESTIMONIALS

We have helped 1000s of businesses of all sizes across a
range of industries achieve their full potential.

 Working with...the Duct Tape Marketing team has been beyond what I could have hoped for!  As a doctor who is very busy dealing with patients and trying to run a business, I can't say how much I appreciate how organized, efficient, and goal-specific they are. I truly had NO idea what went into building a brand, a website, and marketing a business.




headshoot of Dr Elizabeth Turner

Dr. Elizabeth Turner

Fox Point Dental

 Duct Tape Marketing is a big part of my firm's success! First, it was the books, then an assessment, and then a long-term coaching relationship. I would not be where I am today without their insights and focused counsel. Most importantly they are just a pleasure to work with and I wouldn't hesitate to engage them.



Headshoot of Jack McGuiness

Jack McGuiness

Relationship Impact

Our visibility skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our online presence.  We now have a clear picture and roadmap for the future and our business is booming.  If you want to grow your business big-time, Duct Tape is your answer.






headshoot of Jake Schloegel DTM client

Jake Schloegel

Schloegel Design Remodel

I got clarity and structure for my agency's offer; I was able to increase consulting leads by 30%. 


Alfonso Lavergne

Alfonso Lavergne

Digital Chif

I was looking for a marketing system template that could be applied to similar types of businesses over and over.  The Duct Tape Marketing Consultant Network provided that system. 



Apoorv Dwivedi headshoot homepage

Apoorv Dwivedi

Fixyr

 The more I do that Duct Tape Marketing has told me to grow an agency and service clients, the better off I seem to be... I joined the Duct Tape Marketing Network for the tools, but stay for the people.


Carl White headshoot

Carl White

Market Visory Group

OUR PROCESS

Simple strategies that work.
No growth hacking, tactic-chasing, or gimmicks.

We know the growing pains of following trends, hoping for growth, and spending on ideas with no results. 

It's time to stop following and learn to lead with the Duct Tape Marketing Methodology.  

Our system is based on tested and proven marketing strategies that have worked time and time again for us, our clients, and our valued Network of consultants and agency owners. 

Learn how to gain clarity, control, confidence, and customers when you lead with strategy first!

marketing team working together

The answer is to do less but do it brilliantly.

As Seen In...

Grow your business faster with strategic marketing.

Schedule a free discovery call with a Duct Tape Marketing strategy and growth expert.

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FAQs

What is the Duct Tape Marketing System and where has it been used?

The Duct Tape Marketing System is a marketing system and methodology developed by John Jantsch and Duct Tape Marketing to help businesses, consultants, coaches, and agency owners grow and scale to 6,7, 8, 9 figures and beyond.

The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.

You can apply The Duct Tape Marketing System to help grow your business in 3 ways:

1) At your own pace with our collection of workbooks the Marketing Action Plan course
2) Hire Duct Tape Marketing to implement the system for your business
3) License the complete system for your business with ungated access to tools, training, masterminds, and network resources of various service providers to assist in all aspects of your business.

Who is John Jantsch?

John Jantsch is a marketing consultant, expert speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency, which trains and licenses independent consultants and agencies to use the proven Duct Tape System and framework.

Why is strategy so important for small businesses?

The importance of marketing strategy for small businesses is that it enables you to plan how to reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers strategically so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit. That is what we do here at Duct Tape Marketing.

What does a marketing consultant do?

Marketing consultants help business owners and marketing teams develop effective marketing strategies aimed at growing and scaling their client's businesses. They can also help businesses improve their brand visibility, and create marketing campaigns that achieve business goals. Marketing consultants share their industry knowledge and experience with clients to help them reach their marketing goals.

How to become an independent marketing consultant?

Most independent marketing consultants start with some base of marketing know-how. It is developing the system that trips them up. You will want to have a website or build an online presence so you can be found by potential clients and show your knowledge and expertise. Then you will want to start putting your systems in place and getting your first clients. Duct Tape Marketing trains and licenses new and experienced marketing consultants with the Duct Tape Marketing system. You can learn more here.

How can I find a marketing consultant for my business?

Here are some tips on how to find a marketing consultant for your business:

1. Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.

2. Research online to see which companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.

3. You can also look for independent marketing consultants who work independently and offer their services to businesses. Schedule an introductory meeting to learn more about their background and experience before hiring them.

4. When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals. 

What are the customer journey steps?

The customer journey is the path a customer takes throughout their interaction with your company, product, or service.

The customer journey involves getting your prospects to know about you, then actually like you, and eventually trust you enough to try and buy your product or service. But the journey does not stop there. At that point, you want to keep them as a customer and make them refer you to others. Read our Small Business Guide to Shaping the Customer Journey.