For $1M to $20M business owners who want clearer positioning, consistent execution, and results that improve quarter after quarter.
This is not about campaigns. It’s the installation of a marketing operating system that compounds over time and builds equity for owners of the business.
Prefer to start by learning the approach?
Press play & see how we work.
At $1M to $20M, marketing isn't always “broken.” It’s just not operational. And the hidden cost of that dynamic shows up in a few predictable ways.
A business at this stage deserves a growth system you can manage.
The real problem is not effort. It’s that you can’t see and manage the few inputs that drive revenue.
The Duct Tape Marketing Operating System doesn't just level up your marketing, it builds significant equity for owners.
We work with you to clarify:
This becomes the foundation for every decision that follows.
This includes:
Nothing is added randomly. Each component is designed to work with the others.
That includes:
Execution can be handled internally or with partners. Leadership remains consistent.
Here’s what makes our approach different:
You want a reliable marketing approach that you understand, not another pile of disconnected tasks and fancy marketing jargon.
We help you build a strategic marketing system by starting with Strategy First™. The system supports your business, focuses your team, and drives real growth. It is custom built for your business and you own it.
This is for you if. you are . . .
This is not for you if . . .
Comments from our business clients and certified advisor network.
“Our web traffic has improved significantly since we started using [Duct Tape Marketing] services.... Everything from initial consultation, ongoing consultation, and account management has been easy and straightforward.”
Cory and Janette Eckert
Alpine Ductless
“I truly had NO idea what went into building a brand, a website, and marketing a business. From SEO to targeted ads, social media presence to blog posts, [Duct Tape Marketing] has helped me make a dent in a saturated market.”
Elizabeth Turner
Fox Point Dental
“Our business skyrocketed almost immediately when we engaged Duct Tape Marketing to help with our marketing strategy. We now have a clear picture and roadmap for the future and our business is booming.”
Jake Schloegel
President & CEO Schloegel Design Remodel
A marketing strategy refers to a company's overall plan or approach to reach its target audience and achieve its marketing objectives. It involves identifying the target market, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.
On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.
In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.
The Duct Tape Marketing System is a repeatable framework and process that allows marketers to create wins more easily for clients by focusing on “Strategy Before Tactics” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.
The System has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including; The New York Times, CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine, and many more.
You can apply The Duct Tape Marketing System to help grow your business in 3 ways:
Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.
Here are some tips on how to find a marketing consultant for your business:
1. Determine your needs and goals: Before beginning your search for a marketing consultant, take some time to figure out what you're looking for and what your goals are for your business. In what areas of your business do you need help? A clear vision of your goals will make the search process more focused and efficient.
2. Research online to see which consulting companies are the most reputable in your industry. Then contact them to see if they offer marketing consulting services.
3. You can also hire marketing consultants who work independently from larger companies and offer their services to businesses for a fraction of the price. Make sure to schedule an introductory meeting to learn more about their background and experience before hiring them.
4. When interviewing potential marketing consultants, ask them about their previous experience and expected results, and make sure they understand your business needs and goals.
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.
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