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The Biggest Social Media Trends to Watch in 2020
Marketing Podcast with Mike Stelzner Podcast Transcript Today’s guest on the podcast is social media marketing expert Mike Stelzner. He is the CEO and founder of Social Media Examiner and the producer of one of the largest social media marketing conferences, Social Media Marketing World. Stelzner has been immersed in the world of social media […]
Business Lessons Learned on the Baseball Field
Marketing Podcast with Joel Goldberg Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with keynote speaker, leadership expert, and long-time Kansas City broadcaster Joel Goldberg. Goldberg has been a professional broadcaster for 25 years, and has been on the broadcast team with the Kansas City Royals since 2008. But he’s […]
Incorporating Storytelling Into Your Sales Process
Marketing Podcast with John Livesay Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with sales keynote speaker, author, and pitch whisperer John Livesay. Livesay is a sales expert who coaches teams on how to become irresistible to their prospects. He’s also the author of the bestselling book Better Selling Through Storytelling: The […]
What Megatrends Will Shape Your Business?
Marketing Podcast with Rohit Bhargava Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketer, author, and speaker Rohit Bhargava. He is an innovation and marketing expert and the founder of the Non-Obvious Company, which has spawned a number of books under that title, including the latest: Non-Obvious Megatrends: […]
Advice for Today’s Marketing Agency Owners
Marketing Podcast with Drew McLellan Podcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Drew McLellan. A marketing industry veteran, McLellan started his own agency 25 years ago. Since then, he’s both expanded his own business and taken over Agency Management Institute, an organization that helps owners of small to mid-sized marketing […]
Building a Fanocracy Around Your Business
Marketing Podcast with David Meerman Scott Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Meerman Scott has stopped by the podcast before to discuss a number of his books, including Marketing the Moon and The New Rules of Marketing and […]

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Finding Your Brand’s Purpose
Marketing Podcast with Jeff Fromm Podcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business. Through his work at FutureCast, Fromm studies consumer trends and […]
How to Discover and Embrace Your Creative Side
Marketing Podcast with Tania Katan Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Tania Katan. She is a speaker, bestselling author, and CEO of Creative Trespassing. She’s dedicated her life to embracing creativity and teaching others to do the same. Her speaking, training, and workshops are designed to help and inspire […]
Putting Social Media Myths to the Test
Marketing Podcast with Scott Ayres Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab. Ayres and the team at the lab are testing every question a marketer has ever had about social media. Things like, “Should Instagram hashtags go in the caption on the […]
Why Customer Service Must Come from the Heart
Marketing Podcast with Jeanne Bliss Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss, founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association. Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at several organizations, including Lands’ End, […]