Category Archives for "Strategy First"
Strategy First
Most Recent
Chrome extensions are incredibly useful (and often underrated) tools for marketers. They allow you to tailor your daily online experience to your specific needs, your job, and your productivity. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects. There are many extensions that can help you […]
In addition to working with thousands of small business owners each year, I also work very closely with coaches, consultants, and small marketing agency owners. These folks are, of course, small business owners in their own right. Still, this work gives me particular insight into the challenges, workings, and characteristics of this specific niche of […]
Free course teaches new and existing marketing consultants how to accelerate their growth and profit. – Enroll here – Certain practices go into creating a highly profitable marketing consulting or coaching practice. Most people focus on the doing part – Doing the work to get a client, any client, and then pivoting to the […]
Video replay from live Webinar – How to Use Online Tools and Tips to Present a More Virtual You Recently I sent out a simple message encouraging folks to stay positive and keep pulling for each other and suggesting that you get comfortable using an array of virtual tools to stay top of mind with […]
My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. I had just begun my digital marketing consulting business a few months prior and, to be honest, hadn’t read his popular book Duct Tape Marketing nor did I know anything about running […]
Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just show up […]
Subscribe to the Duct Tape Marketing Podcast
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
You’re probably well aware of how important business proposals are to getting clients and winning new business. If you’ve been writing a lot of them, you may have thought about investing in proposal software to make the process easier. However, is proposal software really all that great compared to writing the proposals yourself? It turns […]
It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook Gate it behind a form on a landing page Drive people to your landing pages through blog posts, social media, advertising, and email campaigns People see the offer […]
When you started your business, chances are you didn’t do it with the intention of working with high-stress levels and long hours the rest of the life. In an ideal world, many business owners have the idea to create a business and then let it run in the background without a whole lot of their […]
People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because […]
12