Category Archives for "Strategy First"

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The Role of Content Has Changed – Here’s How You Can Adapt

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook Gate it behind a form on a landing page Drive people to your landing pages through blog posts, social media, advertising, and email campaigns People see the offer […]

Tips for Scaling Your Small Business Efficiently and Effectively

When you started your business, chances are you didn’t do it with the intention of working with high-stress levels and long hours the rest of the life. In an ideal world, many business owners have the idea to create a business and then let it run in the background without a whole lot of their […]

Why Problem Solving is the Golden Ticket For Your Marketing Efforts

People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because […]

How to Understand and Solve Your Customers’ Problems

If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners […]

How to Use Content to Generate a Steady Flow of Leads

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #2 of 5, […]

Why You Must Refocus Your Message On Problems Not Solutions

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How Systems Make Your Business More Human

I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you do […]

Why You Must Address Problems Before You Can Offer Solutions

You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to […]

When You Package the Game You Own the Game

One of the tools I’ve successfully employed over the years is packaging. Now, for many people, the idea of packaging is limited to boxes and bows. In a mostly service kind of business, packaging is all about how you package concepts and principles in ways that define your core difference, methodology and brand. Here’s the […]

How to Use Content to Generate Referrals

You do good work and people want to refer you. That’s the truth, but, hey, we’re all busy and sometimes we need a nudge, a reminder or even a tangible way to easily make referrals that make sense. I’ve been pushing anyone that would listen to create boatloads of high quality, educational content. So, here’s […]