Category Archives for "Marketing Consultant"
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Are you a coach or a consultant – does your business hire coaches or consultants? The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon the definition one uses of each. To me, a coach is charged with holding a client accountable to stated actions, goals and […]
Now, let me start off by saying, when I say “known,” I don’t mean “famous.” This post is not about turning you into the next overnight YouTube sensation or getting your Instagram followers to one million. This post is about truly becoming known as an influencer in your field, and while Instagram and YouTube can […]
There are countless books, websites, and even podcasts dedicated to the topic of business growth. (Or its second cousin twice removed – growth hacking) Most of this teaching focuses on things such as the building blocks necessary to scale a business, the proven tactics required to employ robust lead generation funnels, or the people management […]
If the idea of leveraging your expertise to skyrocket your position in your industry while also virtually eliminating the need to sell ever again – all without spending big money – sounds appealing to you, then you need to read on. About six months ago I launched an initiative to help members of the Duct […]
What the heck, the phone’s not ringing like it was this time last year, something must be up. In good times it’s easy to get lazy and one of the first things to go is that genuine, I really appreciate your business and want to see how I can make your life better, approach to […]
If you provide a service, and you charge for your service by the hour, you’re headed for trouble. You are essentially selling a product with a limited supply. The only way to increase your business is to raise your rates. But even that will catch up with you because at some point the old apples […]
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Join me live – Wednesday, Sept 24th Noon CDT – for a conversation with Alan Weiss, author of Million Dollar Consulting. Register here Anyone who is currently a coach or consultant or who wants to become a coach or consultant can learn a great deal about the industry from one of the biggest names in […]
There is a thread that runs through most Eastern spiritual practices, such as Yoga or meditation, that urges the practitioner to go to the edge of comfort and push just past it before returning. The idea behind this is that the place you push to becomes your new edge for the next time. Personally I […]
I’m in training meetings this week with Duct Tape Marketing Coaches and every time I conduct these sessions interesting ideas bubble up. Service providers often offer to provide accountability to the customers they serve – at least that’s the promise of the relationship going in. Your customers often hire you to come in and help, […]
My monthly expert interview series continues in July with a live session with David Meerman Scott on Wednesday, July 16th Noon CDT. David is an online thought leadership and viral marketing strategist and author of The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to […]
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