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 The Beginner’s Guide to Retargeting
You put a lot of effort into driving consumers to your website. Your site is where the magic happens—people get to learn more about your business and purchase your goods or services. But what happens when someone goes to your website but doesn’t become a customer? This happens a lot. A full 92 percent of […]
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How Mobile Has Impacted the Customer Journey
The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through […]
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How Mapping Your Customer Journey Can Improve the Customer Experience
When you’re driving to an unfamiliar location, you pull up directions on Google Maps. When you’re hiking a new path in your favorite state park, you stop at the trailhead to check the posted map. You never go into a physical journey without taking stock of where you’re headed. So why wouldn’t you do the […]
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How Did the Customer Journey Evolve in 2019?
The customer journey is at the heart of all marketing efforts. I wrote last week about how the marketing hourglass and the marketing maturity model are the two frameworks to guide you through the creation of your entire marketing system. While the marketing maturity model helps you to establish and grow your own marketing assets, […]
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The Relationship Between the Marketing Hourglass and Maturity Model
The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds. Over the years, I’ve developed two systems that inform all of the […]
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The Self-Reliant Entrepreneur Reading: Final
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ve shared an excerpt from the book. I’m closing out this week with a reading centered around Ralph Waldo Emerson’s Self Reliance. The seminal transcendentalist work calls on us all to “insist on [ourselves]; never imitate.” These are great words […]
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The Self-Reliant Entrepreneur Reading: Winter
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book, along with a challenge question for entrepreneurs to consider. Today’s reading features a quote from Ralph Waldo Emerson, and asks you to engage in quiet introspection, a perfect activity for a […]
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The Self-Reliant Entrepreneur Reading: Fall
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book, along with some additional commentary and a challenge question for entrepreneurs to ponder, as it relates to the reading. “Congruence. No person for any considerable period can wear one face to […]
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The Self-Reliant Entrepreneur Reading: Summer
Today, October 22, marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Today’s reading epitomizes the summer season. It’s about the abundance and restorative, healing powers of love. “In one word, the cure for all the ills and wrongs, the cares, the […]
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The Self-Reliant Entrepreneur Reading: Spring
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Please enjoy this selection from Henry David Thoreau’s Walden, along with my commentary relating it back to entrepreneurship, plus a challenge question for you to ponder. JJ “The force of nature. Why […]
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