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How to Tame the Marketing Chaos...What's wrong with small business marketing today?I've spent years in the business world, and these are some of the most common statements I hear from struggling business owners and entrepreneurs trying to build successful marketing and operations system for their business; I've spent most of my marketing budget on a […]
The 4-step marketing strategy - How to stand out from your competition in the minds of your ideal customer With the current obsession around marketing tactics, it has become increasingly harder to figure out the best marketing strategy for your business.From hacks and quick fixes to the next big idea and new trending platforms. It […]
A whopping 93% of online experiences begin with a search engine. Making sure your business ranks well is imperative to being found online. Keyword research is the first critical step in developing your SEO strategy. But the way that you undertake keyword research for your homepage will be different from how you settle on the […]
What was once a complimentary, nice-to-have component of content marketing now plays an imperative role. Video has emerged front-and-center and is arguably one of the most effective types of content to connect with your audience. Video consumption shows no signs of slowing down in the next few years. By 2021, the average person will spend […]
Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. […]
This post was brought to you by Ivory Research Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first […]
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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
Getting backlinks can seem like a daunting task. How do you get other businesses to link to your site online? If you don’t have any backlinks yet you can get up and running pretty quickly by tapping your existing partners and resources within your community. Things like the local chamber of commerce online listings, alumni […]
It’s an age-old question: what should I post on social media for my business? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need […]
Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus. Your customers’ needs and expectations fluctuate. It’s important that your marketing efforts remain fluid so you can […]
When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what you do. Once it’s out in the world, though, it’s tougher to protect that beautiful brand you’ve […]