The 4-step marketing strategy - How to stand out from your competition in the minds of your ideal customer   With the current obsession around marketing tactics, it has become increasingly harder to figure out the best marketing strategy for ...

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A whopping 93% of online experiences begin with a search engine. Making sure your business ranks well is imperative to being found online.  Keyword research is the first critical step in developing your SEO strategy. But the way that you ...

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What was once a complimentary, nice-to-have component of content marketing now plays an imperative role. Video has emerged front-and-center and is arguably one of the most effective types of content to connect with your audience. Video consumption shows no signs ...

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Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are ...

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This post was brought to you by Ivory Research Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an ...

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Getting backlinks can seem like a daunting task. How do you get other businesses to link to your site online? If you don’t have any backlinks yet you can get up and running pretty quickly by tapping your existing partners ...

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