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 The Relationship Between the Marketing Hourglass and Maturity Model
The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds. Over the years, I’ve developed two systems that inform all of the […]
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The Self-Reliant Entrepreneur Reading: Final
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ve shared an excerpt from the book. I’m closing out this week with a reading centered around Ralph Waldo Emerson’s Self Reliance. The seminal transcendentalist work calls on us all to “insist on [ourselves]; never imitate.” These are great words […]
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The Self-Reliant Entrepreneur Reading: Winter
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book, along with a challenge question for entrepreneurs to consider. Today’s reading features a quote from Ralph Waldo Emerson, and asks you to engage in quiet introspection, a perfect activity for a […]
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The Self-Reliant Entrepreneur Reading: Fall
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book, along with some additional commentary and a challenge question for entrepreneurs to ponder, as it relates to the reading. “Congruence. No person for any considerable period can wear one face to […]
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The Self-Reliant Entrepreneur Reading: Summer
Today, October 22, marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Today’s reading epitomizes the summer season. It’s about the abundance and restorative, healing powers of love. “In one word, the cure for all the ills and wrongs, the cares, the […]
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The Self-Reliant Entrepreneur Reading: Spring
This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Please enjoy this selection from Henry David Thoreau’s Walden, along with my commentary relating it back to entrepreneurship, plus a challenge question for you to ponder. JJ “The force of nature. Why […]
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How To Write an Effective Brand Story
Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table […]
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How to Do Keyword Research for Content that Generates Leads
I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines. But the way that you undertake keyword research for your homepage will be different from how you settle on the […]
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5 Tools Every Business Needs to Create an Amazing Website
Your website is the heart of your online marketing efforts. Every other tactic that you undertake should drive visitors back to your website. It’s the one corner of the internet that is all your own. It’s where you can share your brand story in the way that best represents who you are and what you […]
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How to Improve Customer Retention Through Paid Search
A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you go through all the trouble of winning over new business, it’s worth your while to […]
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