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The 3 Essential SEO Tools for Any Marketing Consultant
To manage a strong SEO strategy, you need to keep a lot of balls in the air. From comprehensive keyword research to keeping tabs on the competition to tracking backlinks, you need a great set of tools to help you manage it all. We use a suite of tools to help us manage the many […]
Why Obtaining Backlinks is a Lot Like Networking
Obtaining backlinks is an important part of building out your SEO strategy. When you have a fair number of backlinks from reputable sites, it signals to Google that your site is reputable, too. By establishing yourself as a trustworthy presence on the web, you’ll find your pages getting prioritized in Google’s rankings, ahead of your […]
Basics of On-Page SEO
A great SEO strategy is focused on getting your entire website to rank well. Rather than using generic keywords across all of your pages, you can tailor your SEO page-by-page, giving each individual webpage the best shot at performing well in SERPs. That’s what on page SEO is all about. When you focus on these […]
The Most Useful Ways To Utilize Google Search Console
Even if you don’t have much marketing experience, you understand how critical it is to have a presence on Google. It’s the key to getting your business name out there. Google is the world’s largest search engine, and it’s often the place people go to discover new brands that can solve the problem they’re facing. […]
5 Ways to Get More SEO Bang for Your Buck
Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just show up […]
What to Pay Attention to in Google Search Console
Are you using Google Search Console for your business? If not, now is the time to verify your domain so that you can dive into the mountains of useful data available to you through Console’s reports. Because there is a lot of valuable data to sort through, it can be difficult to know where to […]

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5 Steps to Effective Keyword Research
If you want to rank well in search results, you have to undertake keyword research. This is the process of researching the search terms that users actually enter into search engines. The way that you think about the solution your business offers might be different from the way a prospect thinks about their problem they’re […]
Why Being a Podcast Guest Is Your Secret SEO Weapon
We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot of time and effort. Fortunately, guest […]
What’s Included in a Perfectly Optimized Homepage?
When you’re trying to get your business noticed online, you need to create a website that stands out. While your site must have a great user experience and make it clear to visitors what your business does, you must also be sure it’s optimized to keep search engines happy. Building a site with the following […]
How Small Businesses Can Compete in the Online Marketplace
Marketing Podcast with Dan Breeden Podcast Transcript Today’s guest on the podcast is Dan Breeden, senior manager of strategic alliances for Yahoo Small Business. Breeden and the team at Yahoo Small Business have been helping entrepreneurs establish their presence and compete in the crowded online marketplace for 20 years. On today’s episode, we discuss the […]