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How to Create Segmented User Experiences

Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. […]

5 Types of Video That Improves Marketing Content

Video content is a hot topic in marketing circles. We’ve been seeing studies for years now that video is the way people want to consume content. Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start. Oftentimes when […]

The 7 Steps to Keyword Research

Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first step to establishing a successful marketing maturity model. While it’s […]

How to Get High-Quality Backlinks

Getting backlinks can seem like a daunting task. How do you get other businesses to link to your site online? If you don’t have any backlinks yet you can get up and running pretty quickly by tapping your existing partners and resources within your community. Things like the local chamber of commerce online listings, alumni […]

Content to Fill Your Social Media Calendar

It’s an age-old question: what should I post on social media for my business? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need […]

How to Conduct a Small Business Brand Audit

Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus. Your customers’ needs and expectations fluctuate. It’s important that your marketing efforts remain fluid so you can […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

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How to Create a Brand Style Guide

When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what you do. Once it’s out in the world, though, it’s tougher to protect that beautiful brand you’ve […]

The 5 Funnels Every Consultant Should Build

Starting your own consulting firm can be overwhelming. You feel confident in your knowledge and expertise, but being great at what you do doesn’t automatically translate to having a whole host of clients, clamoring at your door. To guarantee that you have a steady flow of clients, you must establish a client generation system. With […]

The 3 Essential SEO Tools for Any Marketing Consultant

To manage a strong SEO strategy, you need to keep a lot of balls in the air. From comprehensive keyword research to keeping tabs on the competition to tracking backlinks, you need a great set of tools to help you manage it all. We use a suite of tools to help us manage the many […]

How to Build Your Ideal Client

If someone asked you right now who your ideal client was, would you be able to tell them? Having a clear picture of your ideal client is a critical part of growing your business. It’s nice to want to do business with everybody, but realistically, there are going to be some who are a better […]

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