Category Archives for "Lead Generation"

Lead Generation

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How to Build a Website That Generates Leads

In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can […]

Why You Need Inbound For Outbound Marketing and Vice Versa

In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing. But I’d argue that […]

How to Use Advertising as a Lead Generation Tool

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Below we’ll take a look at […]

Local SEO for Lead Generation

Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important […]

The Role of Content Has Changed – Here’s How You Can Adapt

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook Gate it behind a form on a landing page Drive people to your landing pages through blog posts, social media, advertising, and email campaigns People see the offer […]

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Why Local SEO is an Important Lead Generation Channel

5 Tips to Get More Accurate Data and Improve Your Lead Generation

If you can measure it, you can improve it – Peter Drucker Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads. In this post, I will show you […]

How to Make Your Business More Referable

“How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic. Having been in this business for decades, I’ve come to […]

5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns

What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off. People are not getting convinced where they […]

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