Category Archives for "Lead Generation"

Lead Generation

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. I had just begun my digital marketing consulting business a few months prior and, to be honest, hadn’t read his popular book Duct Tape Marketing nor did I know anything about running […]

5 Ways to Get More SEO Bang for Your Buck

Marketing Podcast with John Jantsch on the 5 Ways to Get More SEO Bang for Your Buck Every business needs SEO. If you’re a consultant or marketing agency, every single one of your clients is looking for you to get them results. They want to show up in search engine rankings—and not just show up […]

7 Reasons Why Proposal Software Will Boost Your Sales

You’re probably well aware of how important business proposals are to getting clients and winning new business. If you’ve been writing a lot of them, you may have thought about investing in proposal software to make the process easier. However, is proposal software really all that great compared to writing the proposals yourself? It turns […]

The Role of Content Has Changed – Here’s How You Can Adapt

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook Gate it behind a form on a landing page Drive people to your landing pages through blog posts, social media, advertising, and email campaigns People see the offer […]

Tips for Scaling Your Small Business Efficiently and Effectively

When you started your business, chances are you didn’t do it with the intention of working with high-stress levels and long hours the rest of the life. In an ideal world, many business owners have the idea to create a business and then let it run in the background without a whole lot of their […]

Why Problem Solving is the Golden Ticket For Your Marketing Efforts

People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

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How to Understand and Solve Your Customers’ Problems

If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners […]

How to Use Content to Generate a Steady Flow of Leads

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #2 of 5, […]

Why You Must Refocus Your Message On Problems Not Solutions

How Systems Make Your Business More Human

I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you do […]