Category Archives for "Lead Generation"
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How to Tame the Marketing Chaos...What's wrong with small business marketing today?I've spent years in the business world, and these are some of the most common statements I hear from struggling business owners and entrepreneurs trying to build successful marketing and operations system for their business; I've spent most of my marketing budget on a […]
Running a business is hardBut with a good referral program it doesn't have to beAs a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. But you've also got to think about increasing leads, and that is where referral programs come in. As a […]
The 4-step marketing strategy - How to stand out from your competition in the minds of your ideal customer With the current obsession around marketing tactics, it has become increasingly harder to figure out the best marketing strategy for your business.From hacks and quick fixes to the next big idea and new trending platforms. It […]
A whopping 93% of online experiences begin with a search engine. Making sure your business ranks well is imperative to being found online. Keyword research is the first critical step in developing your SEO strategy. But the way that you undertake keyword research for your homepage will be different from how you settle on the […]
Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising cards right. The other benefit to the platform is the relatively low cost of advertising. […]
When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. But how you reach the end goal […]
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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become customers […]
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]
It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can […]
In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing. But I’d argue that […]