Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. ...
Every business owner knows that the key to generating referrals is creating a positive customer experience. When someone has a great interaction with your brand, they’re more likely to go and recommend you to their friends or colleagues. One recommendation ...
When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. However, businesses today can’t think of ...
“The purpose of a business is to create a customer.” Peter Drucker, Austrian-American management consultant, educator, and author We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most ...
Today I’m thrilled to share the story of my long-time friend and Kansas Citian John Couture who is the founder of the Bier Station, as a part of the “Amex Welcomed” program with @americanexpress, which is showcasing the people behind our ...
Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of very specific answers. “We have the best prices”…“Our ...
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