Online Marketing - Duct Tape Marketing

Category Archives for "Online Marketing"

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 Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
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Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
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Four Tips for Creating a Website Users Trust
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and […]
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How to Build a Website That Generates Leads
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]
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Why You Need Inbound For Outbound Marketing and Vice Versa
In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inbound marketing. But I’d argue that […]
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A Small Business Guide to Paid Content
If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the […]
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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service
Enjoy today’s guest post from David Mihm. Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a […]
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Why Link Building is the New Networking
Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search […]
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What You Need to Know About Google Local Services Ads
Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobile searches for certain types of […]
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How to Claim Position Zero on Google
For businesses today, reaching that coveted #1 spot on Google is still a main goal, and as ideal as that position is, there’s now another spot that marketers should strive for that is referred to as “position zero” or a Google featured snippet. You may have seen the Google featured snippet appear in search results […]
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