Top Podcasts on Duct Tape Marketing

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 The Science of Pre-Suasion
Apple Podcasts | Android | RSS Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood [...]
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The Science of Pre-Suasion
Apple Podcasts | Android | RSS Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood [...]
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The Invisible Influences that Surround Us
Apple Podcasts | Android | RSSMarketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are [...]
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Why Leaders Eat Last with Simon Sinek
Apple Podcasts | Android | RSSMarketing Podcast with Simon Sinek For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. [...]
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Work Simply
Apple Podcasts | Android | RSSMarketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote [...]
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How to Create Ridiculously Good Content
Apple Podcasts | Android | RSSMarketing Podcast with Ann Handley The simple answer to the promise of contained in today’s title is this – get Ann Handley’s latest book – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Handley is my guest for this week’s episode of the Duct Tape Marketing podcast [...]
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Reboot Your Business and Your Life
Apple Podcasts | Android | RSSMarketing podcast with Mitch Joel I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window. Then you can see it. The world of marketing has changed – [...]
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Nobody Talks About Boring Businesses
Apple Podcasts | Android | RSSMarketing podcast with Bernadette Jiwa Perhaps one of the most primary objectives of marketing is to get people talking about your business. Sure, you actually want them to buy from you, but when there’s buzz, when people think what you’re doing matters, there will be sales. To me there [...]
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Turning a Platform Into an Asset
Apple Podcasts | Android | RSSMarketing podcast with Michael Hyatt (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Every individual, whether business owner or employee, needs to understand the benefits of building a platform. The term platform has [...]
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Do You Fascinate?
Apple Podcasts | Android | RSSMarketing podcast with Sally Hogshead (Click to play or right click and “Save As” to download – Subscribe now via iTunes Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do [...]
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