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How To Write an Effective Brand Story
Every business has competitors. No business will ever be the only option available to a client or customer. So every brand has to do some work to differentiate themselves from the competition. Why would someone pick you over that other guy or gal down the street? What unique value are you bringing to the table […]
The Self-Reliant Entrepreneur Reading: September 18
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 18 It’s time for another episode featuring a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. If you’ve been following along, you know that the book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist […]
The Self-Reliant Entrepreneur Reading: September 11
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 11 Each week this month, I’ll be doing a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how […]
The Self-Reliant Entrepreneur Reading: September 4
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 4 This is the first podcast in a series of episodes about my new book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on […]
Content is More Than Blog Posts – It’s the Voice of Strategy
Marketing Podcast with John Jantsch on Content as the Voice of Strategy Content’s been around a long time, we’ve been talking about it for more than a decade. A lot of people still treat it as just another tactic, and think of it as a blog post here or social media update there. In reality, […]
5 Tools Every Business Needs to Create an Amazing Website
Your website is the heart of your online marketing efforts. Every other tactic that you undertake should drive visitors back to your website. It’s the one corner of the internet that is all your own. It’s where you can share your brand story in the way that best represents who you are and what you […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

What Does the Future of Paid Search Look Like?
Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon. That’s why it’s important for marketers and business owners to be forward-thinking. Noting […]
Why A Solid Landing Page is Key to Effective PPC
Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when dealing with search marketing. Instead of sending people to a generic page, it’s far more […]
The Three Step System for Keeping Clients for Three Years or Longer
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant […]
6 Email Marketing Myths You Can Ignore
Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been […]