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Category Archives for "Small Business Marketing"

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10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]
The Three Elements of an Effective Total Online Presence
Marketing Podcast with John Jantsch on Total Online Presence Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook page. And when you look at the statistics on how consumers behave online, it’s easy […]
Where Marketing Automation Fits Into the Customer Journey
When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can be used throughout the entirety of […]
The Top Four Marketing Trends for 2019
Marketing Podcast with John Jantsch on 2019 Marketing Trends ‘Tis the season for end of year lists and content that’s looking to trends in the New Year. Rather than run through all of the ins and outs of what I see coming up on the marketing horizon, I’ve decided to focus on what I see […]
Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How to Build Trust With Your Audience
In my content, I often refer to the customer journey, or what I like to call The Marketing Hourglass, which includes the following stages: Know, Like, Trust, Try, Buy, Repeat and Refer. All of these stages are important for moving customers closer to the sale (and beyond), but today I really want to focus on […]
Mistakes Small Business Owners Make When Scaling Their Services
An increasingly global world means there is more competition than ever, and commoditization is a growing threat. Businesses that scale the right way, are going to be positioned to increase market share as weaker players are sifted out. Whether you’re growing to your first million in revenue, are well past that and are looking to […]
Tips for Starting a Successful Business
Marketing Podcast with Colleen DeBaise Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert Advice to Take Your Startup […]
Why Small Business Owners Should Consider Getting an App
As a small business owner, asking “why should I create an app?” is a lot like asking “do I really need a website?” was a few years ago. Sure, it was (and still is) possible to do much of what you need using a Facebook page, but they’re just not built to do what a […]