Small Business Marketing - Duct Tape Marketing

Category Archives for "Small Business Marketing"

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How to Roll Out the Red Carpet for Your Customers
Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 Ways to Roll Out the Red Carpet for Your Customers. Think about how much time you spend trying to get […]
How to Make Storytelling Work for Your Brand
Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]
How Giving Back Can Create Business Success
Marketing Podcast with Sam Ashdown Podcast Transcript Today on the podcast I speak with real estate and marketing expert Sam Ashdown. Ashdown has built three successful real estate businesses: as a consultant to real estate agents; a consultant to home sellers, called HomeTruths; and a real estate agent, with her company AshdownJones. Beyond her passion […]
Tapping Into Existing Connections to Network Smarter
Marketing Podcast with David Burkus Podcast Transcript Today’s podcast guest is best-selling author, speaker, and professor David Burkus. Burkus is an expert on leadership; he teaches leadership and innovation at Oral Roberts University and has delivered keynote speeches and workshops for a variety of organizations, including Google, Microsoft, and the U.S. Naval Academy. Burkus is […]
What it Means to be a Self-Reliant Entrepreneur
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur I’m working on a new book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, coming out in October 2019. I’ll be talking more about it in the coming months, but I wanted to give you a preview now, because it’s […]
Why Great Leaders Give Less Advice and Listen More
Marketing Podcast with Michael Bungay Stanier Podcast Transcript Today on the podcast, I speak with Michael Bungay Stanier. He is the founder and CEO of Box of Crayons and the author of several books, including The Coaching Habit: Say Less, Ask More, & Change the Way You Lead Forever. In both his business and his […]
Why Your Marketing Must Be Led By Strategy First
Marketing Podcast with John Jantsch on Strategy First Marketing A lot of people use the term “marketing strategy,” when what they’re really talking about is marketing tactics. Strategy is not just a Facebook post or a paid search campaign or blog posts. Those are the tactics you use to execute your strategy. But if you […]
Erasing Limits to Find Your Purpose
Marketing Podcast with Laura Gassner Otting Podcast Transcript Today’s guest on the podcast is keynote speaker, author, and founder and Chief Catalyzing Officer at Limitless Possibility, Laura Gassner Otting. With a background in recruiting in the nonprofit sector, she has walked countless leaders through major career shifts and changes. This work prepared her for what […]
Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]