How to Put Together An Effective Remarketing Strategy
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach out to those prospects who are […]
What Does the Future of Paid Search Look Like?
Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing anytime soon. That’s why it’s important for marketers and business owners to be forward-thinking. Noting […]