Category Archives for "Public Relations"

Public Relations

Most Recent

Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process. The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will […]

How to Stand Out From Content Clutter

The internet is filled with a staggering amount of content. A Google search can turn up tens of millions of results for a single query in seconds. So you’re an expert in your field, and you’re diligently creating content each week. But what is going to give you the edge up on all of the […]

The Sales Team Dos and Don’ts for Creating Content

Content creation falls squarely in the domain of your marketing team, right? Yes, it’s true that marketers set strategy and create the content that supports that vision. But no team is an island, and in reality, it’s the sales team that is out there interacting with prospects and customers each and every day. Your sales […]

Why Hub Pages Can Be A Game-Changer for Your Business

I’ve become more and more vocal of late about the importance of establishing hub pages on your website. Focused around a single topic, hub pages become a foundational source for readers, providing them with all the information they could need or want on a given topic. No matter what kind of business you run, there […]

Why Storytelling Can Help Your Business’ Bottom Line

When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. But how you reach the end goal […]

How to Make Your Content Less Boring

Think about the number of websites you visit on a given week. It’s a lot, right? We spend so much time consuming content online that after a while, it all starts to blend together. Even if your website technically ticks all of the boxes, it will quickly fade into the background if the content is […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Listen to Podcasts

The Top 5 Duct Tape Marketing Podcast Episodes for 2018

In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year. If you enjoyed what you […]

A Small Business Guide to Paid Content

If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the […]

The Value of Discoverable, Shareable, and Useful Content

Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]

The Role of Content Has Changed – Here’s How You Can Adapt

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business: Develop a content upgrade, like an ebook Gate it behind a form on a landing page Drive people to your landing pages through blog posts, social media, advertising, and email campaigns People see the offer […]

12 3 4 …21 Next >