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Public Relations
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2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. I chatted with some […]
Content marketing plays a critical role in pretty much every business in every industry even more so today. If you’ve been in business for a while, you probably have a stockpile of content that you’ve created over the years. As content ages, it starts to collect dust — it’s out of date, tactics change, it’s […]
What was once a complimentary, nice-to-have component of content marketing now plays an imperative role. Video has emerged front-and-center and is arguably one of the most effective types of content to connect with your audience. Video consumption shows no signs of slowing down in the next few years. By 2021, the average person will spend […]
When content creation is done the right way, it takes a lot of time. There’s topic planning, research, editing, revisions, the list goes on. As a busy entrepreneur who has a ton on your plate, it seems impossible to get it all done without investing a large chunk of your time. Surely, there’s a way […]
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. But that’s just it, there are a lot of other online channels to consider, from […]
Your business doesn’t serve a homogenous customer base. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Because these types of customers are different from each other, they won’t all be won by the same kind of messaging. […]
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Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which keywords matter to the relevant searches. Keyword research is a critical first step to establishing a successful marketing maturity model. While it’s […]
Getting backlinks can seem like a daunting task. How do you get other businesses to link to your site online? If you don’t have any backlinks yet you can get up and running pretty quickly by tapping your existing partners and resources within your community. Things like the local chamber of commerce online listings, alumni […]
2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur, which was released in October. In honor of an […]
A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how […]