What's Your Story
Find a Consultant Become a Consultant

What’s Your Story

What’s Your Story

By John Jantsch

Fred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.”

Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you accomplish this that your story.

Your marketing kit should include a page that gives the reader a peek behind the veneer at what you and your company are really all about.

Tell your prospects why you started your company, why your service is your passion, how you overcame adversity, what you do wrong, what your dreams for your company are, who your heroes are.

This may seem a bit odd for a marketing piece but sincerity can go a long way towards helping you build trust with your prospects.

People want to connect with the companies they do business with and when they can learn what you really stand for…it’s hard not to like you.

John Jantsch

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


The Top 10 Duct Tape Marketing Podcast Episodes for 2021
As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. We’ve faced new and old challenges, pushed hard for innovation, and trudged forward in the face of […]
The Top 10 Duct Tape Marketing Podcast Episodes for 2020
2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. I chatted with some […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.