If you want to get bigger, think smaller

If you want to get bigger, think smaller

If you want to get bigger, think smaller

By John Jantsch

Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet.

Ask many a small business onwer to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them.

Want to know how to make your business really soar?

Narrow your focus. Start saying no to those odd calls that come in from potential clients who are shopping for a lower price.

Define your target market as specific as possible and tell the world “this is who we do business with.”

The scary but wonderful part of this is that by default you are also saying this is who we DON’T do business with.

What this approach will allow you to do is personalize your business to meet the needs of a very specific target market. When you can communicate that you know how to serve a certain market, you are an expert in that niche, the right kinds of clients will flock to you and most importantly, they will be looking for your expertise and not a lower price.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

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