If you want to get bigger, think smaller

If you want to get bigger, think smaller

If you want to get bigger, think smaller

By John Jantsch

Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet.

Ask many a small business onwer to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them.

Want to know how to make your business really soar?

Narrow your focus. Start saying no to those odd calls that come in from potential clients who are shopping for a lower price.

Define your target market as specific as possible and tell the world “this is who we do business with.”

The scary but wonderful part of this is that by default you are also saying this is who we DON’T do business with.

What this approach will allow you to do is personalize your business to meet the needs of a very specific target market. When you can communicate that you know how to serve a certain market, you are an expert in that niche, the right kinds of clients will flock to you and most importantly, they will be looking for your expertise and not a lower price.

Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!