If you want to get bigger, think smaller
Find a Consultant Become a Consultant

If you want to get bigger, think smaller

If you want to get bigger, think smaller

By John Jantsch

Too many small business owners feel they are so desperate for business they must jump through hoops to do business with anyone they meet.

Ask many a small business owner to define their target market and, if they are being honest, they will tell you that it is anyone they think will pay them.

Want to know how to make your business really soar?

Narrow your focus. Start saying no to those odd calls that come in from potential clients who are shopping for a lower price.

Define your target market as specific as possible and tell the world “this is who we do business with.”

The scary but wonderful part of this is that by default you are also saying this is who we DON’T do business with.

What this approach will allow you to do is personalize your business to meet the needs of a very specific target market. When you can communicate that you know how to serve a certain market, you are an expert in that niche, the right kinds of clients will flock to you and most importantly, they will be looking for your expertise and not a lower price.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.