Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping up with the latest trends and technologies. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place.
What is a marketing system?
A marketing system is a series of steps and processes that are used to create, deliver, and measure the success of your marketing efforts. This can include everything from identifying a core message and designing effective campaigns to developing your ideal client persona and reports to track your metrics. By having a well-defined system in place, you can ensure that all aspects of your marketing process work together to drive your business forward.
The problem with most marketing agencies today is they are selling the tactic of the week and not a repeatable system.
In the fast-paced world of marketing, it’s easy to get caught up in the latest trends or tactics. But, this can often lead to short-term tactic-crazed thinking and a lack of long-term strategy. That’s why it’s so important to have a repeatable system in place. A system that is not built on following the latest growth hack or tactic but instead designed for the long haul, reliable, teachable, and can be easily replicated by anyone on your team.
Remember why you went into business in the first place?
My guess is it was probably for one of the 3 i’s; income, independence, and impact.
When you first started your marketing agency, you probably had a vision of what success would look like. You wanted to make an income, have the freedom to make your own decisions, and have an impact on your clients and the industry as a whole. A winning marketing system can help you achieve these goals and more.
Here are the 4 steps to building a marketing system for your agency's success.
- Promise to solve a problem
- Build a repeatable process
- Charge what you are worth
- Build a reliable and professional network of partners
Step 1: Promise to solve a problem
The first step to creating a successful marketing system is to identify the problem that you solve for your clients. It’s important to find a problem that is not only relevant to your target market but one that you can solve in an effective and efficient manner. Once you have identified the problem, you can then develop a strategy to solve it.
Or even better, you already know the problem you solve. If you know this, you need to focus on promoting it in your messaging. Don’t promote your own brand or strategy. Instead, focus on promoting how you solve are solving your customers' unique problems in your unique way.
Potential clients will also gravitate towards you over your competitors because you see what problem they are trying to solve. They will see that you get their problem, you get their business, and you get them.
Step 2: Build a repeatable process
Once you have identified the problem and come up with a strategy to solve it, the next step is to create a repeatable process that you can use to implement and measure your strategy. This process should be tailored to your specific target market and should be easy to understand and execute.
Step 3: Charge what you are worth
It’s no secret that the marketing industry is highly competitive. But, in order to succeed, you need to make sure that you are charging what you are worth. This means pricing your services according to market rates and ensuring that you are delivering value for your clients.
If you decided to double what you charge for your services right now, what would that do for your business? The reality is you would probably make more money, have easier clients, and have more time for fewer customers. Yes, you might lose a few customers, but the real impact of raising your prices will likely be net positive for your business.
Most of the time, marketing agencies are undercharging for their services because they fear missing out on the business. The truth is with a repeatable, problem-solving approach; you will be able to charge whatever you want.
By charging what you are worth, you can ensure that your business is profitable and that you are creating a sustainable system for the long term.
Step 4: Build a reliable and professional network of partners
No marketing system is complete without a reliable and professional network of partners. This could include a variety of different types of partners, such as vendors, freelancers, and other agencies.
Having a great team that you can count on to deliver quality results quickly reinforces why you are charging that premium. By being able to delegate tasks to great people you trust, not only are you making more money, but you are creating more independence for yourself.
What to look for in a Marketing System
When you are creating a marketing system, there are a few key elements that you should look for. These include:
- Clear objectives: Your system should have a clear set of objectives that you are trying to achieve. This will help you stay focused and ensure that all of your efforts are making progress toward your goals.
- Scalability: Your system should be able to scale as your business grows. This means having the ability to adjust to different partners, changing market conditions and customer needs.
- Measurement: You should have a way to measure the success of your system accurately. This could include tracking metrics like customer engagement and conversion rates.
Give us 3 days, and you'll walk away with a complete marketing system that changes how you think about your agency's growth.
Examples of Successful Marketing Systems
There are many examples of successful marketing systems that have been used by businesses to achieve their goals. A few examples include:
- Michael Quinn Agency: Growing a Profitable Marketing Agency by Licensing the Duct Tape Marketing System
- Mark Fortune on how small business marketing systems can be simple and successful
- The Duct Tape Marketing System; scaling your agency without adding overhead
If you're looking for a proven marketing system to help grow your agency, then consider licensing our system. We have a track record of success, and our system can help your agency reach its goals and make an impact on the industry. Contact us today to learn more about how our system can help your agency succeed.
Creating a winning marketing system for your agency doesn’t have to be a daunting task. By following the four essential steps outlined above and keeping the key elements and successful examples in mind, you can ensure that your system is designed for success.
With the right marketing system in place, your agency will be well-positioned to achieve its goals and make an impact on the industry.
Don't go at it alone, let Duct Tape Marketing help you build your proven system today. Learn how.