Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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Okay this entry is a bit of a rant and has little to do with marketing but I just needed to say
I attended a workshop session with Gary Halbert today (Gary is one of the best known direct marketing copywriters of all time)
I am in San Francisco attending a marketing conference and one of the first lessons I was reintroduced to was that marketing
Recently I have been experimenting with audio on the web and have found some very interesting uses. I’ve created an audio postcard
Without a doubt the most important marketing strategy a small business owner can employ is positioning. Now this term means many things
Better yet…what if there was a way to have your best clients selling hard for you 24/7? Testimonials from satisfied, no make
You know what the problem is with most small business marketing? It doesn’t ask you to do anything. It doesn’t offer you
I know toolbars aren’t that cutting edge but recently Google and Alexa updated their toolbar kits to include some very useful things.
When I talk to many small business owners about the Internet and ways to use it to grow their business I often
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