Your Website Content Development Must Focus on your target market whether it's the guy around the block or around the world!
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Your Website Content Development Must Focus on your target market whether it’s the guy around the block or around the world!

Your Website Content Development Must Focus on your target market whether it’s the guy around the block or around the world!

By John Jantsch

When I talk to many small business owners about the Internet
and ways to use it to grow their business I often encounter this
response. “That’s just for people trying to sell stuff to people all
over the world” or “I tried that and it didn’t work for me.”

Let me get to the point. You must be on the Internet. You must
find ways to use Internet based tools such as email to enhance
your marketing efforts.

Most of the Internet resistance that small business owner
harbor stems from a couple of places. First of all they may
have bought into the initial Internet hype that made it sound
as though any business could set up a website and start raking
in cash.

The other perception that keeps businesses off of the net is
the belief that since they are only trying to do business in
their community or maybe even their tiny little neighborhood
the Internet and Internet based tools have nothing to offer.

Let me say it again[url=”]You can use the Internet[/url] to attract
clients from around the block or around the globe.

The first thing you must understand is how most people use the
web. While there are some folks who fire up their computer to
go shopping, most people use the Internet as a tool to gather
information. Now they may use that information to make a
purchase decision but first they will gather.

So it stands to reason that as increasing numbers of people
turn to their computers for research purposes, the businesses
that are ready and waiting to provide that information stand
to gain over those who fail to meet this need.

I know many people, myself included, who use the Internet
like a giant phone book. It is easier for me to locate a local
business or service with a few click than to plow through
a phone book.

As regional web directories and search portals grow in
popularity, gaining listings in them will be more important
than a Yellow Page listing. (See recommended resource for
information on regional directories)

Most businesses should look at their websites as a way to
provide information and customer service first and as a way
to generate leads and perhaps sales second.

A website also allows you to enhance your advertising efforts
by placing free detailed information, reports and beneficial
content in a place where anyone can retrieve it. The web lets
even the local neighborhood store deliver information on things
such as special offerings, coupons and client previews.

Smart marketers will use a website to get customer feedback.
A website is a great place to store all of your company’s
printed sales and technical literature.

The ways to use a website in your business are endless.

A website is not the end all of marketing it is simply
another very powerful marketing tool. To ignore it is to
limit the ways in which a client or potential client can
build a relationship with your firm…and that would be
a costly mistake.

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