5 Tools to Make Your Email Smarter, Faster, Better

5 Tools to Make Your Email Smarter, Faster, Better

5 Tools to Make Your Email Smarter, Faster, Better

By John Jantsch

I believe that email is with us for a while longer. Despite the attempts of well meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were going to kill email off.

email

photo credit: tompagenet via photopin cc

Email, like it or not, is the one tool that pretty much everyone has, everyone uses and everyone checks on a daily basis, so business use of email isn’t going anywhere soon as an external communication tool.

I say external, because I believe some tools like Basecamp, Yammer and Quip do allow you to replace some internal email and work better in teams that need to collaborate, discuss and track frequent iterations of conversations.

The key to making email flow externally is to find tools that make it smarter, faster and better with the way you work.

Below are five such tools that I’ve worked into my email toolkit.

Contactualy – I suppose you could call Contactually a light CRM tool, but it really shines when it comes to managing relationships that happen via email. It features lots of email functionality such as scheduled sending and open tracking but it also helps you prioritize your most important relationships and put them in “buckets” that prompt you to stay in touch if you have not communicated with someone within a designated amount of time.

Rapportive – This is a pretty simple browser plugin that keeps contact and social details from anyone that sends you an email in the sidebar of your email reading pane. That way when you get an email from someone your know or don’t know, you’ve got some pretty handy information at your fingertips.

HubSpot Sales – This email addon from Hubspot does one thing very well – it tracks your emails and lets you know when someone has opened it. To me this helps in a couple areas – you know someone got your email and you know when they might be most receptive to a follow-up nudge or question.

Assitant.to – If you’re like me you’ve wasted a lot of time going back and forth with people trying to schedule meetings and phone calls. I don’t like those scheduling apps that make people go to a page, pick a time and add all their contact info. Assistint.to taps your calendar and allows you to send someone up to 3 times – they just pick one and it automatically creates calendar invites for both parties.

Gmail screenshot with Assistant.to meeting scheduling

Gmail screenshot with Assistant.to meeting scheduling

Boomerang – This add on allows you to get reminders when you want to resurface an email thread or if someone hasn’t responded in a set number of days. You can also write a bunch of emails in the evening and have them scheduled to send around coffee break time the next day.

I have all five of these services connected to my gmail account and rely on parts of each for my email workflow. I currently use Google Apps for Gmail and Chrome browser as each of these integrates with Gmail and all have Chrome support and extensions.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Important KPIs for Each Phase of the Customer Journey
The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. The easiest way to gain greater clarity around your customer journey, and to identify strong points and weak spots, is to pinpoint and evaluate key performance indicators […]
The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system