Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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Testimonials are great marketing tools, but so often they are created in a way that is less than effective. First some overall
Advertising on blogs and in RSS has gone mainstream but remains a bit of a patchy proposition. Early this year I was
Yahoo quitely added another type of listing for its local search engine offering. They call this one Local Featured Listings. Essentially, they
Coupons have long been a staple for marketing products. Internet coupons came along in recent years as well and have been well
I recently conducted a couple teleseminars where I addressed the Duct Tape Marketing Authorized Coach opportunity and answered questions from participants interested
The title to this post is one of my small business marketing mantras and the topic of an interview I did recently
When a prospect shuts you down with a no, some think that’s the end of the game. In some cases, it’s just
I suspect that women entrepreneurs already do rule the world, but they’re allowing our male egos to think differently for the moment.
I find the entire category of local search fascinating. The fact that people are increasingly turning to the Internet to hunt down
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