Marketing is a System Not an Event
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Marketing is a System Not an Event

Marketing is a System Not an Event

By John Jantsch

The title to this post is one of my small business marketing mantras and the topic of an interview I did recently with Stacy Perman at BusinessWeek.

Create the system, work the system, go to the bank. Okay, I skipped few steps, but you’ve got to get out of the “idea of the week” rut or plan to spend the rest of your life making up the next great marketing idea.

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