Yahoo Adds Local Featured Listings
Yahoo quitely added another type of listing for its local search engine offering. They call this one Local Featured Listings. Essentially, they are giving business owners the ability to buy a featured spot on the search results when someone does a search at YahooLocal.
Getting listed by YahooLocal is free (and you should do that!), they have also had an enhanced listing for about $10 per month that allowed you to enhance the details they gave out about your business. With the featured listing you can buy search terms for as little as $25 per month.
So, let’s say you wanted to find a local marketing agency and you went to YahooLocal and searched Kansas City Marketing Agency – depending upon the competition for that phrase, the top spot is either a Yahoo Search Marketing pay per click advertiser or a featured listing advertiser paying a flat fee.