How To Write A Great Testimonial

How To Write A Great Testimonial

How To Write A Great Testimonial

By John Jantsch

Testimonials are great marketing tools, but so often they are created in a way that is less than effective.

First some overall tips
Get a testimonial from every one of your clients
Consider audio and video testimonials
Write them for them – or make it easy for them to write it

Now some writing tips
Write as though you are speaking to a prospect (Most people write testimonials as though they are speaking to the owner of the company)
Give a specific, measurable benefit of using the product or service
Don’t hype – write in plain English

Okay, want to get more web site traffic using testimonials?
Go to your bookshelf, take down every business book you have ever read (the ones you like at least) and find the author’s web site or blog and send them a well-written testimonial. Suggest that they are free to use it on their web site. (Include your name and web adddress)

Heck, why stop at authors:
Send one to every vendor
Your web host
Your accountant
Your mentor

I want to close this little lesson on testimonials with one that found on a book by Brenda Ueland called If You Want To Write

“Run, do not walk to your nearest bookstore and buy If You Want To Write. It is one of the few books I have read more than five times. I have so much faith in Ueland’s book that if you buy it and it doesn’t help you. I will give you your money back. I won’t even say that about my book.” – Guy Kawasaki, MacUser


Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]
Becoming a Great Leader, No Matter What Field You’re In
Marketing Podcast with Jason Kander Podcast Transcript Since recording this interview, Jason Kander announced that he was taking a step back from political life to deal with depression and PTSD symptoms he was experiencing as a result of his tour in Afghanistan. Kander bravely and candidly addressed his decision, in an effort to destigmatize mental illness […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x