How To Write A Great Testimonial
Find a Consultant Become a Consultant

How To Write A Great Testimonial

How To Write A Great Testimonial

By John Jantsch

Testimonials are great marketing tools, but so often they are created in a way that is less than effective.

First some overall tips
Get a testimonial from every one of your clients
Consider audio and video testimonials
Write them for them – or make it easy for them to write it

Now some writing tips
Write as though you are speaking to a prospect (Most people write testimonials as though they are speaking to the owner of the company)
Give a specific, measurable benefit of using the product or service
Don’t hype – write in plain English

Okay, want to get more website traffic using testimonials?
Go to your bookshelf, take down every business book you have ever read (the ones you like at least) and find the author’s website or blog and send them a well-written testimonial. Suggest that they are free to use it on their website. (Include your name and web address)

Heck, why stop at authors:
Send one to every vendor
Your web host
Your accountant
Your mentor

I want to close this little lesson on testimonials with one that found on a book by Brenda Ueland called If You Want To Write

“Run, do not walk to your nearest bookstore and buy If You Want To Write. It is one of the few books I have read more than five times. I have so much faith in Ueland’s book that if you buy it and it doesn’t help you. I will give you your money back. I won’t even say that about my book.” – Guy Kawasaki, MacUser

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


2 Out-Of-The-Box Ways To Generate Referrals
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up […]
What It Means To Humanize A Brand (And How To Do It Well)
Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.