Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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Here’s a really common question I get. Which is better, email or snail mail. And my answer is always the same –
One of my personal favorite blog reads is AdRants. Here’s how author Steve Hall describes it. Reporting on the brilliance and idiocy
No matter how brilliant your marketing is, how pretty it is, how expensive it is…the only question that is worth addressing is
On and off for the last year I have been working on the ultimate referral marketing tool. What I created is a
Almost every business gets started this way. They do a good job for a client and they tell someone and the next
I may have mentioned that I am releasing an ebook and audio program in a few weeks titled Referral Flood – How
If people pay you for goods, you are in the product business. If they pay you for labor, you are in the
Think about this one for a while. You have systems for accounting, making if, fixing it, shipping it, hiring…even for how to
Time to face the facts. Given nothing to prove them wrong, here’s what your prospect believes. One business is just like another.
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