You Are What People Pay For

You Are What People Pay For

You Are What People Pay For

By John Jantsch

If people pay you for goods, you are in the product business.

If they pay you for labor, you are in the service business

But…and I’d suggest you think about this one…if they pay you for and value the little things that your company does that simply make their life better, you are in the experience business.

The experience business is not about features and benefits. In fact, forget about features and benefits and focus all of your energy on creating client experiences and you will be able to charge whatever you like.

People will seemingly part with their last dollar to be entertained and transformed. That’s the business you want to be in.

I don’t care what your company sells…put on a show. Make every aspect of doing business with your firm – from lead generation to customer service about the experience and your marketing world will get a whole lot easier.

So what do people REALLY pay you for!


Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]
Becoming a Great Leader, No Matter What Field You’re In
Marketing Podcast with Jason Kander Podcast Transcript Since recording this interview, Jason Kander announced that he was taking a step back from political life to deal with depression and PTSD symptoms he was experiencing as a result of his tour in Afghanistan. Kander bravely and candidly addressed his decision, in an effort to destigmatize mental illness […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x