Here’s a really common question I get. Which is better, email or snail mail. And my answer is always the same – Yes.
With rare exception, small business marketers need to use every tool they can get their grubby little paws on to reach out and get permission from their prospects.
And that means…
Letters, postcards, voicemail, media mentions, strategic partnerships, email, website and just about every other way there is to get noticed. Now don’t ever mistake comments made in this blog are suggesting that you should throw your money and time at anything that comes along. No, narrow your focus and then own that focus is what I mean.
There are a lot of marketing terms that speak to this notion – market share, share of voice, reach, penetration, but for the small business owner I like the term “Marketing Energy”
It takes a whole lot of juice to make a dent in a market and smart marketers look for ways to be seen and heard.
The greatest compliment a member of your target market can pay you is “I see you everywhere.”
Build an ezine list, build a mailing list, build a media list, build a referral network list, build a strategic partner list…and then one by one work them all and you will have the foundation for some pretty bright marketing energy