Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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Do you know the number one reason that business owners don’t get enough high quality referrals? Fear. That’s it. Now, on one
People tend to get things that can be boiled down to a really simple message. Buy this – get that. Hire us
Hey, I didn’t say so…the readers of MarketingSherpa voted the Duct Tape Marketing Weblog the best small business marketing blog. You know,
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off in
Hey, I live with 5 women so I don’t wade into this swamp casually. The deal is that no matter how my
I use the heck out of a couple of toolbars. A toolbar is a browser add-on program that add features to your
Small business owners need to build trust. Unless you plan on spending millions on advertising, you must build trust by communicating how
There is a widely accepted principle of human behavior that goes something like this. “Your actions tell the world how you expect
Too many of the small business owners I visit with scoff at the idea of branding. “That stuff is for big companies,
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