Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Benson, creator of the Video Sales Letter (VSL) and founder of the AI platform Benson. Jon shares how AI is reshaping the world of copywriting, not by replacing human creativity, but by amplifying it. The
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One of the most important measurements of advertising is something called impressions. Simply put, it means how many times the ad was
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Write this on the wall somewhere in your office. Any time that any person in your organization has any form of contact
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