Customer Service Is Marketing Too
Write this on the wall somewhere in your office.
Any time that any person in your organization has any
form of contact with your clients or prospects, they are
performing a marketing function.
Marketing does not end at advertising and sales like so
many small businesses assume. No, marketing is also
in the way that you answer the phone, send out your
invoices, return your calls, and serve the ongoing
needs of your clients.
In fact, the little things that you do after the sale can
have the biggest impact, long-term, in establishing how
your firm is different.