Customer Service Is Marketing Too

Customer Service Is Marketing Too

Customer Service Is Marketing Too

By John Jantsch

Write this on the wall somewhere in your office.

Any time that any person in your organization has any
form of contact with your clients or prospects, they are
performing a marketing function.

Marketing does not end at advertising and sales like so
many small businesses assume. No, marketing is also
in the way that you answer the phone, send out your
invoices, return your calls, and serve the ongoing
needs of your clients.

In fact, the little things that you do after the sale can
have the biggest impact, long-term, in establishing how
your firm is different.

Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

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