Customer Service Is Marketing Too

Customer Service Is Marketing Too

Customer Service Is Marketing Too

By John Jantsch

Write this on the wall somewhere in your office.

Any time that any person in your organization has any
form of contact with your clients or prospects, they are
performing a marketing function.

Marketing does not end at advertising and sales like so
many small businesses assume. No, marketing is also
in the way that you answer the phone, send out your
invoices, return your calls, and serve the ongoing
needs of your clients.

In fact, the little things that you do after the sale can
have the biggest impact, long-term, in establishing how
your firm is different.


Why Customer Service Must Come from the Heart
Marketing Podcast with Jeanne Bliss Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss, founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association. Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at several organizations, including Lands’ End, […]
To Niche, or Not to Niche in Your Business?
Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I […]

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