Customer Service Is Marketing Too

Customer Service Is Marketing Too

Customer Service Is Marketing Too

By John Jantsch

Write this on the wall somewhere in your office.

Any time that any person in your organization has any
form of contact with your clients or prospects, they are
performing a marketing function.

Marketing does not end at advertising and sales like so
many small businesses assume. No, marketing is also
in the way that you answer the phone, send out your
invoices, return your calls, and serve the ongoing
needs of your clients.

In fact, the little things that you do after the sale can
have the biggest impact, long-term, in establishing how
your firm is different.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

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