Is Your Business Card A Wimp
Find a Consultant Become a Consultant

Is Your Business Card A Wimp

Is Your Business Card A Wimp

By John Jantsch

One of the most important measurements of advertising is something
called impressions. Simply put, it means how many times the ad was
seen.

For the small business owner the one promotional tool that often
receives the most impressions is the lowly business card.

Now, I know you might not think about the business card as an
advertising vehicle but it can and should carry a great load if you
allow it to.

Look way beyond your business card as a tool to communicate your
name and other facts.

Use it to carry a very strong message about what you do. (I teach
coaches how to triple what they charge, I show homeowners how to
save thousands on their taxes)

Use it deliver a special offer. (Present this card with your next purchase
and get 10% off, This card is good for a three month trial subscription)

Use it to gather referrals. (Know anyone else who needs to save money
on their legal bills?.)

Use it as a referral tool. (Give this card to a friend and receive $10 when
they become a client.) You can find more great referral tips at Referral
Flood

Send many messages. Tell your story. Sell your products. Offer a white
paper or ezine subscription. Tell them you available to speak at events.

There are so many ways to use that little space at networking events
and in selling situations.

A couple of final tips:
Whenever someone asks for your phone number or email, give them a
business card.

When someone asks for a card, give them 2 or 3.

Make sure your card is printed on substantial weight paper (100# cover)
Think of it like a handshake

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


The Strategy Behind Building A Thriving Online Community For Your Brand
Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and […]
How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.