Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Benson, creator of the Video Sales Letter (VSL) and founder of the AI platform Benson. Jon shares how AI is reshaping the world of copywriting, not by replacing human creativity, but by amplifying it. The
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Where we share expert and actionable advice on advertising, consulting, lead generation, useful tools, SEO, referral, generation and of course small business and marketing strategy.

You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the
The following steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features
Anne Holland and her staff at Marketing Sherpa are some of the hardest working media folks you will ever encounter. The shear
One of the best ways to find out what would motivate a referral source to cough up a great referral is also
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the
One of the simplest, yet most effective marketing tips I can give you is to urge you to create a marketing calendar.
A print shop client recently started “Free Friday File Fun.” Each Friday afternoon they invite customers and select prospects to learn the
You can tune into my weekly small business marketing radio broadcast each every Thursday at 9:00 am central (GMT -6) on the
Dana VanDen Heuvel over at Dana’s Blog posted a very powerful review of my referral marketing program, Referral Flood. In fact, he
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