The Ultimate Referral System in 7 Steps
The following steps are taken from the Referral Flood
Marketing Program. Referral Flood is an insiderâ€™s shortcut
to referral marketing and features over 4 hours of audio
training, 54 real-world referral marketing systems, and a
host of referral marketing tools, letters, postcards and forms.
Step #1 – Create a referral target market(s) â€“ you must
create a target list of companies and individuals who can be
motivated to refer. This can be clients or a network of related
Step #2 â€“ Identify your ideal referral client â€“ In order to
receive high quality referrals you must be able to quickly
communicate the exact type of person or business that
makes a great referral.
Step #3 â€“ Create and communicate your core referral
message â€“ you must be able to easily explain the value you
can bring to anyone who is referred. â€œWe show estate
attorneys how to become famous.â€
Step #4 â€“ Design a referral education system â€“ When you
meet with a potential referral source you can substantially
increase the number and quality of referrals if you systematically
educate them on: Who makes a great referral, whatâ€™s in it for
them to provide a referral, how to refer you, and the exact steps
you plan to take with that referral
Step #5 â€“ Outline your referral lead offer and system â€“ this is
the heart and soul of the system. This is where you devise the
creative offer that makes people want to refer you. Example:
Earn a 100% refund on your tax return preparation when you
refer 4 people who become clients.â€
Step #6 â€“ Create a referral conversion strategy â€“ what good are
referral leads if they donâ€™t become referral clients? You must map
out a specific set of steps that will allow you to convert your referral
leads. What do you do with a lead when the phone rings?
Step #7 â€“ Identify a referral follow-up strategy â€“ to bring your
referral system full circle you need to devise two follow-up steps.
1) a way to continue to market to your referral leads that donâ€™t
immediately turn into clients and 2) a way to systematically
communicate the progress of a referral back to your referral
sources to keep them motivated.