The Ultimate Referral System in 7 Steps

The Ultimate Referral System in 7 Steps

The Ultimate Referral System in 7 Steps

By John Jantsch

The following steps are taken from the Referral Flood
Marketing Program
. Referral Flood is an insider’s shortcut
to referral marketing and features over 4 hours of audio
training, 54 real-world referral marketing systems, and a
host of referral marketing tools, letters, postcards and forms.

Step #1 – Create a referral target market(s) – you must
create a target list of companies and individuals who can be
motivated to refer. This can be clients or a network of related
businesses.

Step #2 – Identify your ideal referral client – In order to
receive high quality referrals you must be able to quickly
communicate the exact type of person or business that
makes a great referral.

Step #3 – Create and communicate your core referral
message – you must be able to easily explain the value you
can bring to anyone who is referred. “We show estate
attorneys how to become famous.”

Step #4 – Design a referral education system – When you
meet with a potential referral source you can substantially
increase the number and quality of referrals if you systematically
educate them on: Who makes a great referral, what’s in it for
them to provide a referral, how to refer you, and the exact steps
you plan to take with that referral

Step #5 – Outline your referral lead offer and system – this is
the heart and soul of the system. This is where you devise the
creative offer that makes people want to refer you. Example:
Earn a 100% refund on your tax return preparation when you
refer 4 people who become clients.”

Step #6 – Create a referral conversion strategy – what good are
referral leads if they don’t become referral clients? You must map
out a specific set of steps that will allow you to convert your referral
leads. What do you do with a lead when the phone rings?

Step #7 – Identify a referral follow-up strategy – to bring your
referral system full circle you need to devise two follow-up steps.
1) a way to continue to market to your referral leads that don’t
immediately turn into clients and 2) a way to systematically
communicate the progress of a referral back to your referral
sources to keep them motivated.


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x