Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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In Malcolm Gladwell’s now famous book, he refers to a phenomenon known as tipping – thus the title, The Tipping Point. He
Small business owner get caught up in producing the greatest thing, latest innovation, newest twist, and then focus all of their marketing
Sad to say that most small businesses are formed because someone knows how to do something. They got a job as an
Do you know why most marketing materials fail? Because first they are sales materials. . .written to convince someone to buy. Guess
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Look, I’ve bought into this whole digital thing. Blogging, emarketing, web sites, vapor. But every now and then, I just like the
For any professional a strong personal brand is worth its weight in gold. Yet, so few people see themselves as a brand.
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