MaxB Positioning Game

MaxB Positioning Game

MaxB Positioning Game

By John Jantsch

Max Blumburg at MaxB Positioning Game has written a very good
overview of the many ways to differentiate your firm.

Too often folks think only about their product of services, but he
correctly points out that meaningful innovation can also come in
the form of promotion, price and distribution.

The entry also contains a Jerry Garcia reference – always a bonus
with me

You might want to add Max and the all important topic of positioning
to your reading list.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

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