Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Deborah Farone, founder of Farone Advisors and author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices. The conversation explores why traditional approaches to business development often fail—especially in professional services—and how authenticity, relationships, and strategic positioning can lead to
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No matter how good your product or service is – if you constantly treat your customers as though they are disposable, well,
I’ve received numerous requests for the full entry of my posts to show up in my feed. Your wish is my command.
This should scare the heck out of some traditional print advertising sales folks. Google is auctioning print ad space in a group
People learn in many different ways. Your marketing efforts will benefit if you make it very easy for your prospects to get
So, what happens when all of your PR activity actually prompts a reporter to call for an interview? Getting the interview is
Landing pages are pretty standard fare these days – you run an ad in a publication and drive people to a landing
I am creating a small business marketing search engine and you can help. I have added a search function to this blog
From time to time I get asked to take the Duct Tape Marketing message on the road to share in workshops and
I’ve spent a great amount of time pouring over hours of audio recordings of myself presenting workshops and teleseminars in preparation for
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