Have You Ever Really Listened To Yourself

Have You Ever Really Listened To Yourself

Have You Ever Really Listened To Yourself

By John Jantsch

I’ve spent a great amount of time pouring over hours of audio recordings of myself presenting workshops and teleseminars in preparation for unleashing the entire Duct Tape Marketing Small Business Marketing system on the world in self-study fashion.

The exercise has been both valuable and eye-opening. The lesson I’ve gained is that one of the best ways to improve your speaking and sales presenting is to force yourself to listen to how you do it currently. I suggest that every sales person should be forced to record a couple sales calls in an effort to improve their presenting skills.

I don’t suggest this just for those who want to become professional speakers by trade, I suggest this for anyone that needs to persuade someone to listen to their story.

Listening to hours of my voice hammered home the fact that (self degradation doesn’t come easy for me) I have some really annoying speech habits, I can occasionally sound silly, I too often forget to finish my thoughts. Okay, why all of this confession? I have become acutely aware of the fact that almost everyone has a handful of bad speaking habits.

Even if you don’t ever intend to present a keynote address, I believe your marketing will improve if you:

  • Record your sales presentation and listen to it over and over again
  • Rid yourself of years of “ums” and “you knows”
  • Present your products and services more concisely

Two suggestions:

(More on using this device in a future post!)


How to Roll Out the Red Carpet for Your Customers
Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 Ways to Roll Out the Red Carpet for Your Customers. Think about how much time you spend trying to get […]
How to Make Storytelling Work for Your Brand
Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x