People learn in many different ways. Your marketing efforts will benefit if you make it very easy for your prospects to get access to your expertise while giving those so inclined the ability to spread your expertise. When you can create different forms of content and present a strong message coming at your prospects from various directions you stand a much better chance of rising above the noise at the precise moment they are ready to listen.
Below I list major forms of content access that every business should create, connect and communicate. Get these forms of content access and distribution working together for your business and you will have one powerful and viral machine on your side. Use the growing set of tools available online and you will find that integrating these tactics into your marketing is really rather easy as well. (Within each item below I’ve linked to my own execution of the tactic as an example.)
An email ezine – send it out weekly and build your list every way possible
A blog – post early and often
An RSS feed for the blog – show your readers how to subscribe and publish blog snips on other web pages
Email subscribing to the blog – let people subscribe to your blog feed via email – this is a new feature from AWeber the autoresponder service I use.
An article directory – publish your ezine’s main article as a web page
An ezine archive – archive your weekly newsletter on your web ite
An article RSS feed – create an RSS feed just for this article directory
A simple way to republish your articles – create a way that allows website and ezine publishers to use your content
Automatic article submission and distribution – send your article to hundreds of article directories and ezine editors with the push of a button
A community forum – bring your prospects and clients together to chat in a forum
A podcast – let your content have a voice and find even more ways to spread the good news
In addition to my blog and website I employ the services of AWeber, Feedburner and SubmitYourArticle to integrate these tactics.