Google In the Print Ad Biz

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This should scare the heck out of some traditional print advertising sales folks.

Google is auctioning print ad space in a group of major print magazines. Current titles fall into three categories: Automotive (Car and Driver), Lifestyle (Entrepreneur) and Technology (PC World).

This should get interesting. I bid on several ads. I’ll let you know if I win.

From the Google test page:

” As you may know, as part of Google’s ongoing effort to develop new opportunities for our advertisers, we’ve been running tests of ads in a limited number of print publications. Now, we’re excited to test an auction of ad space in select magazines.

In this test, the control is in your hands: you choose the ad size, set your price, and decide how you’d like to use the space. There’s no risk to you – you pay only if you win the auction. “


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