Google In the Print Ad Biz

Google In the Print Ad Biz

Google In the Print Ad Biz

By John Jantsch

This should scare the heck out of some traditional print advertsing sales folks.

Google is auctioning print ad space in a group of major print magazines. Current titles fall into three categories: Automotive (Car and Driver), Lifestyle (Entrepreneur) and Technology (PC World).

This should get interesting. I bid on several ads. I’ll let you know if I win.

From the Google test page:

” As you may know, as part of Google’s ongoing effort to develop new opportunities for our advertisers, we’ve been running tests of ads in a limited number of print publications. Now, we’re excited to test an auction of ad space in select magazines.

In this test, the control is in your hands: you choose the ad size, set your price, and decide how you’d like to use the space. There’s no risk to you – you pay only if you win the auction. “


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