Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch sits down with Jon Benson, creator of the Video Sales Letter (VSL) and founder of the AI platform Benson. Jon shares how AI is reshaping the world of copywriting, not by replacing human creativity, but by amplifying it. The
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Accepting the concept of a brand is great place for small business owners to start. Now, when I use the word brand
An appropriate logo, and by that I mean one that serves to reinforce what your company stands for and does it in
I just posted a nice interview with FeedBurner exec Brent Hill on the Duct Tape Marketing Podcast – go have a listen.
. . . then why do they need you? I catch some flack each time I discuss this topic, but I believe
Adding to the notion that the Duct Tape metaphor crosses all conceivable socioeconomic and business boundaries, Harvard Business School has featured Duct
At some point I couldn’t take the comment robots putting 200 ads for you know what in the comments on my blog
Google finally weighed in with its free web page creator tool. Seems that the latest wave of releases from Yahoo, MSN and
Lots has been made of late about whether RSS is catching on with mainstream web surfers. Depending upon who you listen to,
The title for today's post captures the single greatest small business marketing mistake I encounter - and I encounter it every single
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