Harvard Likes Duct Tape

Harvard Likes Duct Tape

Harvard Likes Duct Tape

By John Jantsch

Adding to the notion that the Duct Tape metaphor crosses all conceivable socioeconomic and business boundaries, Harvard Business School has featured Duct Tape Marketing on their Working Knowledge site.

In response, one of my alert readers issued this line from the Matt Damon movie – Good Will Hunting – “Hey Johnny, Waddya say we go to Haaved and beat up some smart kids?”

Welcome to the Duct Tape Marketing club!


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