What Influences Your Brand The Most

What Influences Your Brand The Most

What Influences Your Brand The Most

By John Jantsch

Accepting the concept of a brand is great place for small business owners to start.

Now, when I use the word brand I don’t mean like Coke or Nike. I’m not talking about hiring a brand management firm – not quite yet anyway.

For the small business owner often times the brand comes down to knowing your narrow target market and being true to yourself. See, your company has a brand. The question is whether it is created intentionally or accidentally. For any business really a brand is just the collective perception of anyone who has come into contact with your firm – that can be ten people or ten million.

Three important small business branding considerations

  • Know your target market inside and out and create brand elements for them – not your industry peers
  • Be consistent – create a look, a message, a way of doing business and stick to it – carry it through to new initiatives
  • Be true to yourself – much of how the world experiences your brand is through you and your people – know that there is a chunk of the market that wants who you are and doesn’t need you to try to be something else – if your brand is simple or practical, but not so flashy, don’t try to add flashy to please someone outside of your target market.

How to Roll Out the Red Carpet for Your Customers
Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 Ways to Roll Out the Red Carpet for Your Customers. Think about how much time you spend trying to get […]
How to Make Storytelling Work for Your Brand
Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x