Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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You've got to sing like you don't need the money
The title to this post is a lyric to an old Guy Clark song that I happen to think best demonstrates one of my long held marketing principles. Generate more leads, more opportunities, more clients than you can possibly serve, and then raise your prices. Here’s the theory – If I have more demands on […]
Free Blogging Teleseminar with Debbie Weil
Join me for a free teleseminar with guest expert Debbie Weil – we will be discussing business blogging – why and how Session #1 – Feb 9th The Basics of Business Blogging and why every business should have a blog- Feb 9th – Noon Central – Special Guest Expert – Business blog expert: speaker, marketing […]
Do Blogs Really Help Create Traffic?
A reader recently posed this question. John, Do you think a blog will create more website traffic than simply adding the same information to the website itself? Thanks, Take care, Arnold So, here was my answer, but I’m betting you bloggers who read my post will have some great advice. . . care to comment? […]

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Do the Ping Thing
Blog directories let you tell them to come on down and feed on your newest entries by way of something called a ping or pinging. It’s like this little eletronic alarm that goes off when you make a new entry. That way they know to visit your site, only when you have updated. Maybe you […]
Partner for Referrals and Everybody Wins
Conference Calls Unlimited just sent me a very powerful referral marketing promotion. CCU provides audio and web conference services and finds that to beat through the clutter of the Internet and PPC price shopping they can do much better by way of referral – (lesson for anyone in that nugget) CCU sent me a plastic […]

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Beginner's Guide to Business Blogging
Seth Godin’s latest project Change This is offering a free download titled the Beginner’s Guide to Business Blogging. Debbie Weil put the guide together and I contributed an article on blogs and traffic. Debbie did a nice job pulling together a very practical guide for new and old bloggers alike. Go get one and pass […]
I've got a funny feeling about MSN
Everyone talks about Google and Yahoo as though they are the only search engines out there. And that’s because in terms of traffic for your web site they really have mattered most. MSN has long played third wheel but all of a sudden they are starting to make some real noise and, as far as […]
Ads or Articles – It’s a matter of trust
Many times when someone sees what he or she believe Is advertising, the radar screen goes up. Immediately, a bit of mistrust comes into play. When they read an article that speaks about the very same subject, often times, they begin to develop a bond of trust with the expert who authored the piece. In […]
Referral Marketing Is Target Marketing At Its Best
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off looking in all the wrong places. If they seek referrals at all, most small business owners think only of their clients. Now, your existing clients can be a good source of referrals. And when […]

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