Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Conversion Is Still King
No matter how brilliant your marketing is, how pretty it is, how expensive it is…the only question that is worth addressing is this – Does it sell? Most businesses focus all of their marketing attention on advertising or lead generation. That’s fine, you’ve got to make the phone ring but, if you don’t turn a […]
You're Invited to the Referral Flood Launch Party!
On and off for the last year I have been working on the ultimate referral marketing tool. What I created is a 118-page workbook and manual, over 4 hours of audio CD training, 54 real-world referral systems, and a referral marketing toolbox containing example letters, postcards, business cards, door hangers, and other referral marketing tools. […]
The Plague of the Accidental Referral
Almost every business gets started this way. They do a good job for a client and they tell someone and the next thing you know, your business is growing by way of referral. Yet…I have asked now (and yes I am keeping track) somewhere just over 1731 small business owners this question. “Do you have […]

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You Are What People Pay For
If people pay you for goods, you are in the product business. If they pay you for labor, you are in the service business But…and I’d suggest you think about this one…if they pay you for and value the little things that your company does that simply make their life better, you are in the […]
What If Marketing Was A System?
Think about this one for a while. You have systems for accounting, making if, fixing it, shipping it, hiring…even for how to sort the mail. So, why the heck is marketing still an event. What if you began to analyze every markting function as though you needed to teach it to someone? How we answer […]

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Every Business is a Commodity Business
Time to face the facts. Given nothing to prove them wrong, here’s what your prospect believes. One business is just like another. Any accountant can complete my tax return. Any electrician can install a ceiling fan. Any restaurant can fill me up. Now, I didn’t say it was true, in fact, you know it’s not […]
Educate Your Referral Sources
Do you know the number one reason that business owners don’t get enough high quality referrals? Fear. That’s it. Now, on one hand you might think that I mean that some business owners are just flat afraid to ask for referrals. There is no question that there is a great amount of truth to that […]
Simplify! – Create a marketing strategy that IS the message
People tend to get things that can be boiled down to a really simple message. Buy this – get that. Hire us – Become famous. One of the most effective ways to create marketing that achieves this simple character is to come up with a marketing strategy that becomes your core marketing difference and core […]
Best Small Business Marketing Weblog
Hey, I didn’t say so…the readers of MarketingSherpa voted the Duct Tape Marketing Weblog the best small business marketing blog. You know, I write this stuff here because I love to do it, but it is nice when others acknowledge that they get some value from it. Thanks! Read about the other winners. And if […]

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