Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Localize Those Links
Most small business web sites are looking for searchers that are mostly just around town. So, it makes sense that to be found, you need to think like someone who is searching in your town. I doubt that someone who is trying to find a remodeling contractor to remodel their kitchen is going to simply […]
The Future of Blogging, In Their Own Words, Part I
Paul Chaney over at Radiant Marketing asked four bloggers to give their thoughts on the future of weblogs. Not sure how I made it into this illustrious group, but check out some of the insights that Seth Godin, Rick Bruner, Debbie Weil and John Jantsch had to offer.
Customer Service Is Marketing Too
Write this on the wall somewhere in your office. Any time that any person in your organization has any form of contact with your clients or prospects, they are performing a marketing function.

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Got Your Own Radio Show Yet?
Small AM stations are hungry for content. Talk radio is still hot and hosting your own radio show throws you to front of the expert line in a heartbeat. There are a couple of ways to go about this one. 1) Find a really hot topic and go around pitching it to radio producers to […]
CSS vs Tables
Here’s what I want to discuss today! Does CSS allow you to rank higher in search engines and, if so, is it worth the learning curve?I’m hoping some of my readers will weigh in on this one with some really technical comments! CSS or cascading style sheets seem to make sense from a search engine […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Do You Deserve Referrals?
There is a blog that hit my radar screen a few weeks ago. It is published by Zane Safrit the CEO of Conference Calls Unlimited, so naturally it is called CCUCEO. I have to admit that the way Zane got my attention at first was to make reference to my blog entries. (Okay, so now […]
The 100% Refund Referral Strategy
One of the most powerful referral marketing strategies I have ever used in working with my clients is something I call the 100% Refund. The premise is very simple but the positioning makes all the difference in the world. Basically, what you are doing is paying people for referrals…but try this on for size. Would […]
Use Google AdWords For Marketing Research
Do you want to know how to obtain the fastest, cheapest, most reliable marketing research on the planet? Google AdWords. Most people know you can sell your wares with AdWords, but I have used it very effectively to get information as well. I simply place ads for keyword or concepts I want to know more […]
Package Your Knowledge
One of the greatest opportunities open to the small business owner is duplication. Look, you’re an expert a something right, I mean, people pay you for your knowledge, skill, advice, or ability to listen to and solve their problems. But…there’s only so much of you to go around right. Wrong…you, or at least that part […]

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