Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Consistency Builds Trust
You know your prospects need what you sell. You know they want what you sell. Heck, they even sent away for your free report. But the fact is you are missing one major piece of the puzzle. Want to know what it is?
Read every book ever written in a matter of seconds
Those folks over at did us all a great favor. They read every book ever written and then teamed up with those folks at Google to produce a really interesting new search engine. They call the site A9 and what it does is let you search on a term and get regular search results […]
Beg Your Clients To Point Out Your Faults
Few things are more lovable than a person who readily admits they have faults. Small business owners make mistakes. If you’ve read this weblog for any time at all you know I’m the ready, fire, aim type. I know I should do a better job of proofreading my writing but well, that’s just me. So […]

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The Most Important Marketing Question
Create all the fancy marketing materials, websites, and sales presentations you want, but if you can’t answer this question you’re dead… So what’s the question? What is it that you really sell? I know, I know, you thought it was going to be a tough one right?
The Local Search War Just Got Interesting
Google and Yahoo have launched the next killer app. Not sure if it really qualifies as an app but I was a bit nostalgic today. Local search, the ability to use your website around the corner, took a big step forward in the last couple of weeks when Google and Yahoo both unvelied some of […]

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Two Weblogs You Should Know About
There are two weblogs that I myself love to visit and would recommend to you as well. (Actually you can find an entire list below) 1) Seth Godin’s – Seth’s Blog 2) Kevin Kelly’s – Cool Tools
Marketing Never Ends
For too many small business owners, marketing is advertising or lead generation and that’s about it. Sure without leads you have much but, marketing is so much more than that if done correctly. What good is a bucket of leads if you don’t sell anything?
Greatest Sales Letters of All Time
I have always been intrigued with those sales letters that you get over and over again, year after year. Of course, the reason you get these essentially unchanged letters is that they sell tons of product. So what can we learn from this grasshopper?
AdSense Adds Some Cool Tracking
I love the adsense program and apparently a whole bunch of other folks do to as it is changing the face of Internet advertising. But…like so many things…it could get better. One knock is that there really isn’t any way for a publisher to track the program.

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