Small business marketing blog from Duct Tape Marketing

The Ultimate Guide to Small Business Keyword Research

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this…

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Does Your Web Site Have Bad Breath
So many businesses throw up a web site and then never ever change one single thing about it. Eventually, the content gets stale and the site develops “content halitosis.” Some new content syndication technology just makes this a crime. There are many sources that can provide your web site with daily news feeds and keyword […]
Gotta Get A Marketing Mantra Going On
You know, the small business owner gets whacked around all day trying please the many forces that plot to take them off course. Half the time you feel like you are making it up as you go. And that’s a great way to forget why you do what you do and who you are. One […]
MaxB Positioning Game
Max Blumburg at MaxB Positioning Game has written a very good overview of the many ways to differentiate your firm. Too often folks think only about their product of services, but he correctly points out that meaningful innovation can also come in the form of promotion, price and distribution. The entry also contains a Jerry […]

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What's Your Word Worth?
For any professional a strong personal brand is worth its weight in gold. Yet, so few people see themselves as a brand. So, as is no surprise, even fewer market themselves accordingly. Here’s a little tip. Everyone has a brand. The only real question is whether your created it intentionally or accidentally. Here’s a test. […]
My Uncle Works For Google
Okay, first off, I stole that headline from Markus Allen, the brains and keystrokes behind I get his daily newsletter and it is one that I (almost) always read and get something from. I’m not sure how he does it, but you should check out his site just to marvel at how much is […]

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Instant Press Release?
Warning: I offer you a free software program at the end of this entry! Do not read if you don’t like free stuff. The good old press release is still one of the stock tools for any business that wants to use public relations as a key lead generation tool. I know a lot of […]
Selling by Voicemail
These days sales folks don’t get to talk on the phone much. As you know, nobody actually answers the phone, so if you are doing a bit of prospecting you better get really good at leaving effective sales messages on voicemail. I get sales messages on my voicemail everyday and they all go about like […]
Desperately Seeking the Truth
People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication. Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean […]
Have You Identified the Enemy?
One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company. If your company and your people are to ever reach some level of greatness, you […]

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